Posts tagged with 'E-commerce'
Australia’s online sporting and physical recreation goods industry is expected to hit a huge $1.04 billion by 2018, thanks in large part to a changing retail landscape and an ageing population.
A new IBISWorld report has forecasted that online stores selling goods such as bicycles, camping equipment, exercise and fitness tools (excluding apparel) will see revenue increase by an annualised 6.3% over the next five years.
And one of the reasons for this expected rise in revenue is Australia’s ageing population, who are focusing more on health and fitness after retirement.
Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.
However, the road from inspiration to transaction has often been a bumpy one.
Australian consumers are shying away from international online retailers if the recent NAB Online Retail Sales Index is anything to go by.
Domestic retail accounted for almost three-quarters (73%) of total online sales in Australia in January 2013, and domestic online retail sales saw a higher year-on-year growth than international, rising 28% vs 25%.
It seems China has some of the keenest online shoppers in the Asia-Pacific region, with Chinese consumers more likely purchase online than any other APAC country.
A new Mastercard study measured consumers’ tendencies to shop online between November and December 2012 and found that Chinese internet users shop online the most, registering a score of 102 on Mastercard’s Index for 2012, a figure that is up four points on the year prior.
According to the report, one of the main reasons for this rise in online shopping popularity in China is due to increased consumer confidence. Of those surveyed, only 21.4% felt unsecure when shopping online, down from 32.8% in 2011 and 35.3% in 2010.
Woolworths has been named the top retail brand in Australia for the second year running, beating out supermarket competitor Coles by almost a billion dollars.
Interbrand’s 2013 Best Retail Brands report, which ranks the top retail brands around the world by value, placed Woolworths brand value at $4.57 billion, an increase of 9% on the year prior.
The global edition of our Internet Statistics Compendium saw a bumper update this month, collecting some of the most interesting freely accessible data published about all things digital – including social media, mobile and ecommerce.
One area which I think is particularly deserving of our analytical curiosity is multichannel commerce, and PwC’s recent report on the subject is excellent reading at a time when shopping across offline and online internationally is still a relatively mysterious beast.
How many times have you been into a physical retail store wanting to purchase a product, but needed a question answered first?
As soon as you begin looking for help, you find an employee who provides a response giving you the confidence to purchase. This is usually a great experience.
But, what about the same scenario, only this time there are no employees around to help?
Content is a common cause of headaches on ecommerce websites.
Hundreds and thousands of individual products, all with their own URL, all lacking any form of unique content to help them stand out both to users and search engines: this is an all too common occurrence in ecommerce.
I'm going to show you five simple ways to work with content to help it stand out, both on-page and in the search results.
The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.
Right now, for example, you can buy a $25 Amex gift card for $15 by Tweeting #BuyAmexGiftCard25. Then you check your Twitter mentions until you receive one from @AmexSync containing a confirmation hashtag.
Tweet this hashtag within 15 minutes to complete the purchase. They’ll now ship the item to your billing address free.
It’s just my opinion, but Amex needs to look up the definition of “seamless”.