Posts tagged with 'E-commerce'
The average 16-year-old girl may not be able to afford bespoke shoes, but that doesn't mean that teenagers can't help promote a site that makes them. Earlier this month, etailer Shoes of Prey reached out to a young teenage vlogger from Tennessee to try out their product and enter her viewers into a contest to win a pair of shoes.
A self-professed "Haul Queen," Blair Fowler (aka Juicystar07) created a sponsored video that went on to become the fifth most viewed video on YouTube worldwide. And the video is still paying dividends for the online startup.
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by Meghan Keane
30 March 2010 00:13am
7 comments
One of the key trends in the new Econsultancy E-commerce Platforms Guide is that of a marked integration between social media and the e-commerce environment.
Social media has long been a strategic element within online retailing, long before the marketing term for this activity became fashionable. But which is best: using social media to help you sell, or solely relying on selling through social media?
A recent article on AdAge caught my eye which explores this, by considering the potential rise of “f-commerce”, or in other words, Facebook commerce.
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by Jake Hird
29 March 2010 13:30pm
11 comments
Last month I posted about the issue of showing competitors' prices on product pages as a way of increasing conversions.
I was fairly sceptical about the idea, but some of the comments left were in favour of the idea, and I have seen an example where this practice has worked and increased conversion rates.
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by Graham Charlton
29 March 2010 10:56am
6 comments
I've reviewed plenty of e-commerce sites for this blog, but one aspect I haven't looked at so much is the thank-you page, the last page shoppers see after placing an order.
A recent report from Snow Valley has taken a look at this issue, providing tips on the mistakes to avoid, as well as a useful gallery of 134 thank you pages from online retailers.
Here's a selection of tips from the report...
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by Graham Charlton
22 March 2010 10:04am
1 comment
There might be a recession going on, but this past holiday season, many online retailers saw record sales. One of those companies was eBags.
Over the past 10 years, eBags has grown to be the largest seller of luggage and bags online. With 500 brands and over 40,000 products available on its website, eBags set huge sales records this holiday season. Between Black Friday and Christmas, sales were up 32% over last year. Meanwhile, growth is continuing. February sales were up 20% from the same time last year.
I caught up with eBags cofounder Peter Cobb to chat about what eBags is doing to keep the growth continuing, why free shipping isn't so important online and the benefits of not having a warehouse.
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by Meghan Keane
05 March 2010 16:34pm
4 comments
You would think with the money spent on e-commerce platforms today, that best coding practices, accessibility and SEO readiness would be at the forefront of developer's minds.
However, it transpires, for a number of platforms, getting the basics of Javascript has gone awry.
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by Matthew Curry
01 March 2010 10:12am
60 comments
Established in 2005 by husband and wife team Andy and Sam Hood, Amara is an online retailer which sells luxury gifts and home furnishing brands.
I've been talking to Andy Hood about the business, and his approach to selling luxury goods online...
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by Graham Charlton
28 January 2010 14:06pm
5 comments
In this three part article, we've been looking at alternative approaches to formulating e-commerce strategy. Congratulations to you if you've read this far!
In previous articles we've looked at Goodwill & Utility, so in this article we look at the final approach, Innovation.
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by Matthew Curry
21 January 2010 11:58am
11 comments
In our previous article we discussed one of three different approaches to forming your e-commerce strategy.
In this article we discuss a more analytical approach, Utility.
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by Matthew Curry
20 January 2010 10:37am
6 comments
While online retailers are generally improving when it comes to usability there are still plenty of areas for improvement.
Retailers such as Asda, Debenhams and M&S have made some good improvements to their sites, while sites such as Kiddicare and The Book Depository offer excellent examples, though some, such as Woolworths and Whistles, could do a lot better.
Here's a selection of the e-commerce site reviews we've done on the Econsultancy blog this year..
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by Graham Charlton
23 December 2009 11:00am
3 comments
