E-commerce | Internet Marketing Blog

E-commerce stats: £10bn spent online in January and February

The UK's shoppers spent £4.9bn online last month, 20% more than in the same period in 2010, bringing the total spend so far this year to £10bn.

This figure comes from the most recent IMRG/Capgemini e-Retail Index. I have a round up of these figures, as well as some recent stats from our E-commerce Statistics document...

by Graham Charlton 18 March 2011 10:58am 1 comment

China: Is the East the new West for e-commerce?

China is a difficult market to currently crack for international businesses, but a shift appears to be happening, driven largely by e-commerce.

In association with Toluna, Econsultancy has carried out a survey of online consumer behaviour in the region to try to understand this further.

by Jake Hird 14 March 2011 14:22pm 0 comments

What does the future hold for f-commerce?

Yesterday afternoon, I had serious WTF moment as I read an article titled “Facebook has limited future in e-commerce”.

The basis of the piece was more of a news-feature than opinion, founded around a piece of research from Shoppercentric. I really feel that the conclusions that have been drawn seem to be fairly short-sighted.

by Jake Hird 04 March 2011 13:09pm 15 comments

Online customer service: how to get it right

With the increasingly homogenous offer of online retailers, it is generally agreed that high levels of customer service are more vital than ever.

With this in mind, I'm constantly astounded by the shockingly poor levels of service British consumers are exposed to.

by Chris Moffatt 15 February 2011 09:42am 5 comments

Five principles for online personalisation

Web personalisation is about delivering targeted content and adaptive web experiences based on what you know about each visitor. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity.

Of course, it’s not without risks. Get it wrong, and you’ll confuse visitors, waste resources and depress conversions. But get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.

by Maria Wasing 18 January 2011 11:06am 9 comments

How to do e-commerce right

With online sales predicted to top £11bn this Christmas, it's incredible how many retailers still offer websites that are mere online catalogues and don’t allow you to shop.

In fact, even some high street chains are only now taking their first steps in e-commerce.

by Kevin Gibbons 16 December 2010 10:20am 6 comments

26 e-commerce experts interviewed

Many of the 100+ interviews we have done this year were on the subject of e-commerce, and we have spoken to e-commerce managers from many well known retailers such as Zappos, John Lewis and M&S, as well as industry experts like Dr Mike Baxter.

I've compiled our e-commerce-themed interviews from 2010, all 26 of them...

by Graham Charlton 15 December 2010 10:08am 1 comment

Are ads on e-commerce sites a good idea?

Online retailers, including Overstock.com and Amazon place ads on their product pages, but can this be a good idea?

The argument for suggests that advertising can allow online retailers to monetise traffic and profit from those visitors who were not planning to buy anyway. Can it work, or is it an unwelcome distraction for shoppers?

by Graham Charlton 07 December 2010 14:14pm 13 comments

How will Instant Preview affect e-commerce design?

The launch of Instant Previews has the potential to impact e-commerce site design, though much depends on how many people actually notice and click on the magnifying glass icon.

If it becomes significant, how should etailers respond? I've been seeing how a number of e-commerce sites and product pages look on Google Instant Previews....

by Graham Charlton 22 November 2010 12:35pm 27 comments