Google generates billions of dollars in revenue every quarter, and big
brands are known to be some of the most prolific spenders.
But just how much are specific brands spending? That's not information
that Google has publicly disclosed before, but AdAge claims to have
obtained a document detailing just how much major brands spent in June.
Go green, get rewarded. In a nutshell, that's RecycleBank's business model and value proposition. The company teams with municipalities to add chips to recycling bins to monitor activity. Consumers receive points, redeemable for goods and services, from companies ranging from Coca-Cola to Yoplait to eBay. Everyone wins: localities have less landfill, consumers are rewarded for good behavior, and brands can bask in a do-gooder, green glow.
The company recently expanded to the UK, and has also gone beyond its recycling roots into other green activities. We caught up with CMO Ian Yolles, whose own green cred is impeccable. He joined the company following stints with Outward Bound, Nike, Patagonia, and The Body Shop.
I've been speaking to Patrick Munden, eBay's Head of Seller Communications for the UK and Ireland, about the changes, and also about the company's mobile commerce strategy; the eBay mobile app was responsible for £64m of sales in the UK last year.
Many companies are excited about the revenue possibilities in mobile these days. But auctions powerhouse Ebay has adapted quickly to new mobile devices and features, increasing its bottom line while experimenting in the new space.
According to analysts, Ebay has now become the top mobile
retailer in the U.S. That position is in no means secure, but the company's mobile focus proves that paying attention to new device innovations can expand a business in more ways than may at first seem obvious.
It seems all anyone's talking about in terms of online policy these days is Facebook's privacy kerfluffle. Which is kind of a big deal, but small potatoes, really, when compared to the really big, burning, important issue of the day: net neutrality.
This critical issue may not be at the forefront of news, opinion columns and debate in the media, but the fact that digital marketers and e-commerce providers are ignoring it is as baffling as it is inexcusable. The major broadband providers: Comcast, Verizon, AT&T and Time Warner want to tax content providers. They want to determine what sites their subscribers can access, and how quickly - giving priority, of course, to their own products and services.
EBay is the world‟s largest online marketplace, accounting for $60bn sales worldwide in 2008, while Amazon also offers small businesses an opportunity to use its platform to generate sales. Despite this scale, opinion in the business community is divided about selling on eBay.
Some businesses use eBay as their only sales channel and become totally immersed in the eBay community, proudly nurturing their 100% feedback. Other businesses, however, feel that eBay sellers undercut their prices and devalue their brand. For example luxury brands like Tiffany and Louis Vuitton have been involved in legal proceedings against the marketplace.
Last week, I attended the ChannelAdvisor Catalyst E-commerce conference, a lively two days of insightful presentations, panel
discussions and debates and a real focus on the channel aspects of developing
and driving e-commerce.
Here I round up some of the key points from the conference...
What's "infinite email ROI"? Nick Carter, marketing and sales manager for ValuePetSupplies.com says it's making tens of thousands of dollars in revenue from a email campaign that cost him nothing. Literally nothing.
So we caught up with Nick to learn how he's regularly squeezing up to 7,000 ROI from his email campaigns, and made them 451 percent more efficient than paid search marketing. He told us, and also shared some pretty provocative thoughts on how coop ad dollars could be better used if re-allocated to online marketers and the vendors that serve them.
When Steve Ballmer repeated the now-famous and parodied words, "Developers,
developers, developers", he may have been far more sane than he looked at the time.
From Apple to Facebook, some of
today's most successful and popular internet companies are taking
advantage of third party developers to extend their products and make
them more useful and appealing. In many cases, these companies owe some
of their success to developers.