Posts tagged with 'ecommerce'
Consumers can buy almost anything online from groceries to holidays, gadgets to clothing, even cars.
Ecommerce today is exciting, innovative, and profitable: last year U.S. shoppers made internet history when Cyber Monday sales topped a record-breaking $1.5bn in online sales.
According to comScore, it was the biggest spending day in U.S. ecommerce history.
But one of the cornerstones of retail, be it online or in physical stores, has always been turning one-time shoppers into regular customers. What's the best way to do that?
Content is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised.
Otherwise, the message just won’t get through to your audience.
As technology progresses and new digital channels are adopted, targeting becomes more sophisticated, which makes personalisation even more critical.
One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'.
Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.
Here are 11 examples of social proof in action on ecommerce sites.
Some obvious, some more innovative. Please suggest any other great examples you've seen...
Bathrooms.com was launched by Ian Monk in 2004, and has just recently relaunched with a fully redesigned website.
Part of the relaunch included a focus on social and a PR-centric SEO strategy. I've been asking Ian about the thinking behind this approach and the results so far...
Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move.
Over the years, retailers in particular have been developing and re-developing their mobile channels in an attempt to provide as quick and seamless an experience as possible.
But what is it that shoppers actually want from a mobile experience?
Once every six months we ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites on the market, telling us what they like and what they don’t like throughout the mobile shopping customer journey.
I was asked a great question recently whilst at a breakfast networking event hosted by Clearwater LLP, a corporate finance advisory firm, who had been giving everyone an insight in to the previous 12 months' M&A activities in the retail market.
We heard about the winners and losers, and Gareth Iley regaled us with possibly the most entertaining skirting board anecdote I've heard, illustrating the rise of the niche players.
Over coffee afterwards, he asked me a really interesting question, being: "What makes a good ecommerce business?"
I thought it would be a fun question to pose here, and I'll start the ball rolling with my instinctive answer to him at the time.
Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.
However, the road from inspiration to transaction has often been a bumpy one.
Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.
One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.
Every digital marketer knows that failure to motivate people to take action hurts your conversion rate and costs you money.
What you may not know is that influencing motivation involves more than just a good product description or use of techniques like social proof.
Reading this post will give you a new perspective on how to influence motivation throughout your conversion funnel. You will also discover some new ideas which you can test on your own website to boost conversions.
SearchMetrics recently released a study into the changes in Google’s Universal Search results over the last year.
Universal Search is the way Google “blends” image, video, news, maps and shopping search results into the normal search results.
In this post, I'll outline the ever increasing case for optimising video.