ecommerce | Internet Marketing Blog

Why a One Web approach is the way for ecommerce

One Web is a foundational website development principle for tackling today’s diverse, multi-screen world.

You may or may not have heard of it yet, but One Web will soon be acknowledged as the only way to build modern and future-proof ecommerce websites.

by Igor Faletski 23 January 2013 15:44pm 4 comments

The true meaning of working from home

The world recently celebrated Global Entrepreneurship Week, which aims to encourage people to set up their own businesses.

Afterwards, an article by the Independent claimed that whilst Britons are keen enough to promote the entrepreneurial spirit, few of us are willing to actually take the risk.

Those of us who do, then don’t promote our success because, well – we’re British.

by Robert Durkin 17 January 2013 09:48am 1 comment

Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind

Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still thriving.

Both Woolworths and Wesfarmers made it on to Deloitte’s Top-250 retailers list, which was released in their 16th annual Global Powers of Retailing report. Ranked 17 and 18 respectively, they were the only Australian companies to have the required $3.5bn turnover needed to make the cut.

by Claire Brinkley 16 January 2013 22:15pm 0 comments

Best practices for international web forms

Nobody likes filling out forms. They are a constant source of frustration for consumers, but even more so when they fail to take account of the various idiosyncrasies in name and addressing conventions used all over the world.

I have come across countless examples where the web form has been designed without the user’s country in mind.

Simple, silly mistakes that could easily be fixed end up costing businesses millions in lost revenue.

by Guy Mucklow 16 January 2013 10:32am 2 comments

Tips for journalists and PRs working with Econsultancy

2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here.

As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.

This includes what we do and do not cover on the blog, and pitching best practice outlined below.

by Ryan Sommer 15 January 2013 16:08pm 7 comments

Effective ecommerce: Tackling the checkout challenge

Over a third of shoppers increased the amount of online shopping they did over the last year, so it is more important than ever for retailers to provide an outstanding ecommerce experience.

When an online shopper clicks ‘checkout’ they generally have the intention to buy, yet drop-off rates at this final stage can be high with three in five abandoning their baskets.

Consumers aren’t afraid to go elsewhere if they encounter issues at any stage in the checkout process though, so it’s vital for retailers to get it right.

by Maria Wasing 11 January 2013 09:43am 1 comment

Digital marketers in South-East Asia struggle with skills gaps: new report

Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.

Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.

by Chris Lee 11 January 2013 02:16am 0 comments

How to avoid duplicate content issues in ecommerce

Duplicate content has been causing major issues for online retailers for many years, primarily due to the negative impact it has on search engine rankings.

Due to the size and complexity of online retail websites, there are far more areas that need to be addressed and monitored in order to eliminate duplicate content issues.

Here are nine potential causes of duplicate content, along with resolutions to help you overcome them.

by Paul Rogers 08 January 2013 11:16am 19 comments

Mobile discovery driving transactions among Australian consumers

Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare.

These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.

Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region.

by Claire Brinkley 18 December 2012 22:46pm 0 comments

Five reasons why the UK leads the world for ecommerce

In our new Ecommerce Platforms Buyer’s Guide, one of the highlighted trends was the continued growth of the ecommerce market in the United Kingdom.

This has been the driving factor for increased spend on the technology and services that facilitate online and multichannel commerce.

Figures from the IMRG CapGemini e-Retail Sales Index, summarised in a report published by Ofcom last week, show that the UK leads the world for online consumer spending per person.

by Andrew Warren-Payne 17 December 2012 10:15am 14 comments