This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.
Feast on these, and try not to speak with your mouth full.
The online retail market is a competitive place, but despite the challenging economic times shoppers aren’t spending less, they are just spending differently.
According to figures from IMRG, conversion rates from visitors to sales for online retailing in May 2013 rose by 20% when compared to the same month in 2012.
However, while overall sales and conversion rates may be on the up, the average basket size has actually fallen to £77 from £83 in 2012, indicating a change in consumer behaviours.
It’s time again to reveal the finest digital marketing infographic we’ve seen this week.
This time it’s a look at ecommerce in the Middle East by Go-Gulf.
The stats show that there are an estimated 90 million internet users in the region and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
For more information on this topic check out our Middle East and North Africa Internet Statistics Compendium or our guide about Facebook for Businesses in MENA.
Once you have captured your visitor, all you need to do is convert them.
The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.
Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today's generation of marketing automation services.
Over 100 senior marketers attended our inaugural roundtable event in Hong Kong last month.
They deftly explored and shared nimble ways to utilise the very latest digital marketing ideas and techniques in order to better equip themselves for their future endeavours.
Some were intent on making stronger inroads into mainland China, others were planning on taking full advantage of the small but also highly lucrative local Hong Kong marketplace (a jewel in the China crown), and for a fair number it was to better hone their abilities and skills to market across the whole APAC region.
I was recently involved in an online discussion (ecomchat) which started when the question was asked "how important is delivery, shipping & returns for retailers?".
I responded with a home truth based on all the 100's of hours of user research that we have conducted/are continually conducting for multichannel retailers.
When a user/consumer has a choice of retailer from which to buy the product they are looking for, after price then it is almost always delivery options, delivery costs and then the returns proposition that are the three most important factors which influence buyer behaviour.
Ahead of the Apple App Store’s fifth birthday next month, some brands are beginning to seriously weigh up the benefits of investing in a dedicated app versus optimising their existing sites for mobile.
Choosing the most viable mobile strategy is now a major element in most businesses’ plans, and this is the key message emerging from the Mobile Experience Trends Briefing, which we recently launched with Econsultancy.
The question of whether the ecommerce RFP is fit for purpose raised its head again recently.
I’ve received a few since the last post and have come to the conclusion that they have all entirely missed a rather large point, to paraphrase the intro from my first post.
An excellent customer experience is a vital as companies look to gain an edge over competitors, yet many still lack a complete understanding of the issues facing customers.
More than three quartera of respondents in our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf say they have a 'good' or 'okay' understanding of their customers' online experience.
While the number rating their understanding as 'excellent' has increased from 4% in 2012 to 7% this year, 14% still rate their knowledge of this as 'poor' or 'very poor'.
So how are companies seeking to understand the online customer experience, and which methods are effective?
“There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon.
From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future…