ecommerce | Internet Marketing Blog

Mobile payments: much more than micro

Mobile payments can be so much more than just paying for your coffee and paper on the way into work.

As we’ve seen with mobile sites such as M&S, some consumers are willing to use mobile sites for those big one-off purchases that would have previously seen them buying online or on the High Street.

What do retailers need to do to tempt micro-payment converts to make bigger purchases?

by Keith Brown 18 July 2011 09:41am 1 comment

Will NFC be the technology that tips us into mobile retail?

Research by YouGov has found that 91% of British consumers have not heard of NFC technology, while 70% have yet to hear of the ‘mobile wallet’.

Though Juniper Research predicts that $50bn in worldwide sales revenue will be generated by NFC mobile payments by 2014, it’s clear that there is some way to go before British shoppers turn their backs on cash in favour of their mobile.

by Keith Brown 20 June 2011 11:01am 5 comments

92:1: marketing’s dirty little statistic

If you were to ask digital marketers how effective their marketing budget is at delivering results, they’d probably share some great statistics about metrics, return on investment and customer engagement.

The fact is that while few will admit it, not many companies are getting maximum return on investment for their digital marketing efforts.

by Geoff Galat 15 June 2011 14:03pm 8 comments

Why aren’t the Fast Track 100 companies exporting online?

This month, The Times released their annual International Fast Track 100 list, which calculates the fastest-growing UK companies in term of international sales over the last two years (where we were very pleased to see Lingo24 place at number 81).

But are these top exporting companies holding themselves back by not going multilingual?

by Christian Arno 20 May 2011 10:33am 1 comment

E-commerce: focus on the details to keep the edge

With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake.

Back in 2008, a survey conducted by PayPal and comScore indicated that 43% of shoppers abandon their shopping carts because of unexpectedly high delivery charges. Meanwhile, 61% of online shoppers, according to Forrester Research, prefer to shop with retailers that offer free delivery.

Three years on and you can bet these stats will be even higher.

by Ben Staveley 16 May 2011 12:46pm 0 comments

20 ways for etailers to optimise site search and navigation

Improving your site search and navigation can have a dramatic impact on sales. Not being able to find the product you want is one of the top - and sometimes overlooked - barriers to conversion.

In this article I've attempted to summarise what I see as the most important steps to improving the customer experience. While some require specific technology, many of these ideas can be implemented on any website.

by Chris Moffatt 31 March 2011 09:49am 3 comments

Five critical features of site search

In reality there are plenty of critical features about site search from the position of the search box itself to the way you guide the users actions from the search results page itself.

These five critical areas of site search ought to give you food for thought and, if implemented successfully, make a considerable difference to how your site search pages perform.

by Osric Powell 21 March 2011 11:03am 3 comments

Selling to the multilingual UK market

Foreign language consumer groups within domestic markets represent a massive untapped market, and one that doesn’t require e-commerce businesses to alter their shipping, payment or logistics set-up at all...

It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?

by Christian Arno 10 March 2011 13:08pm 2 comments

The scramble for mobile payments

Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.

by Keith Brown 25 February 2011 09:13am 4 comments