What are the digital marketing opportunities Down Under?
The shifting digital economy is something I've written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.
Recently, though, I'm seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.
Preparing for the next recession: five tips
In 2008, the world nearly ended as the global economy experienced its worst downturn in decades. The 'recovery' hasn't exactly been easy, but those of us in the digital economy have been lucky as technology and online industries have thrived.
Increasingly, however, economists are voicing concern that the global economy is on the precipice again. Yes, these are some of the same economists who missed the signs that the global economy was on the brink of collapse several years ago, but nonetheless, the warning signs are hard to miss.
Developing digital economies: should we be looking to the East?
I’ve previously written about the enormous 95% growth the Chinese e-commerce market has had in the last eighteen months, but online shopping aside, I feel that this will extend further into advertising and marketing, as well as the associated technologies.
China: Is the East the new West for e-commerce?
China is a difficult market to currently crack for international businesses, but a shift appears to be happening, driven largely by e-commerce.
In association with Toluna, Econsultancy has carried out a survey of online consumer behaviour in the region to try to understand this further.
Social Media: conspicuous without the consumption
It's no coincidence that the rise of social media has coincided with the abrupt end of America's thirty year consumer binge.
The internet is dead (as an investment), long live the internet
Less than a year ago, it would have been hard to imagine that Google would be trudging along, eking out bottom line growth primarily by cutting expenses. And it would have been hard for some to believe that the hottest startups would seemingly be no closer to solving their monetization questions.
The reality: the internet economy is a lot like the rest of the global economy.
Death to spec work and unpaid internships
I was chatting with a friend who lives in the United States recently. He's a freelance web developer and we were discussing the state of the market.
An interesting topic came up: the number of companies seeking services on a spec work and unpaid internship basis.
Revenue growth to halve for UK online publishers this year: report
Everybody knows that it's tough out there. There are glimmers of hope but the global recession marches onward.
One thing that hasn't been so clear: just how bad (or not-so-bad) the situation is.
Is California done for as the world's tech hub?
For those of us who don't live in California (or even the United States), it's understood that there are plenty of great technology companies outside of California.
But even so, California, and in particular Silicon Valley, has a reputation for being the world's tech hub. And to be honest that's probably fair given the number of great technology companies that have come out of California and Silicon Valley over the years.
LinkedIn's traffic grows rapidly but is its value dropping?
With the global economy still in a tailspin and waves of layoffs still hitting major industries, it's no surprise that websites catering to professionals and job-seekers are increasingly popular.
After all, business and jobs become far more important when business is harder to build and jobs are harder to come by.
