10 new specialist qualifications for the digital industry
There’s a whiff of triumph in the air: ten new specialist qualifications for the digital industry, each seeking to provide the skills needed to become a confident practitioner in disciplines as diverse as Analytics, SEO, UX, and Social Commerce.
Econsultancy's new Graduate Certificates offer an accredited route to mastering the implementation of a range of core digital skills and offer supported learning on the job.
Created in direct response to client demand (and our own findings in the recent Skills and Structures report), these new qualifications are an important development for us.
Apple wants to reinvent the textbook, but is it destined to fail?
A few hours ago Apple held its much-anticipated education event in New York City, and as expected, announced a new offering that seeks to reinvent the textbook around the iPad.
Seeking to make textbooks more interactive, more durable, more searchable and more easily refreshable, iBooks 2 offers a "new textbook experience for the iPad." And boy is it pretty.
Raising the bar: Econsultancy's graduating class of 2011 builds on last year's success
Econsultancy's qualifications team is chuffed to bits to hear the news that this year's MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.
Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc's first distinctions. The university described all this year's dissertations as outstanding and we're inclined to agree!
Why aren’t you using animation yet?
Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.
Lessons in social media for universities
Despite Facebook having its roots in universities, the education sector has an uneasy relationship with social media.
End of Year Analysis: 2009 roundup and 2010 predictions
It seems that time of year again, where suddenly end-of year roundups begin appearing and predictions are being made as to what’s going to happen across 2010, some reasonable, some rather far-fetched.
I’ve no shame in saying that I’m going to jump on the future-gazing bandwagon, but in all fairness I’m also going to look at my previous thoughts about the direction of the digital marketing landscape to see if anything actually came true.
Wolfram Alpha - Thank You
Wolfram Alpha is disruptive revolutionary technology. I envision the next step to be simple: a web enabled and wireless carrier supported scientific calculator. This will hyper-drive math and science education and will open up science and discovery.
Bridging the interactive skills gap
Back in interactive marketing's beginning, a word you heard time and
time again was "silo." There were silos between digital and traditional
advertising and marketing at both the agency and client levels. The
gulf was broad and often seemed unbridgeable. These days, there are new
silos popping up all over the interactive landscape. And they're
attributable to an industry skills gap.
