Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Google is running a trial that sees adverts for its own hotel comparison site placed above sponsored ads from other travel companies.
The ads for Google’s new Hotel Finder site appear at the top of premium search listings under the heading ‘comparison ad’.
Adobe today announced that it has acquired digital marketing technology and services company Efficient Frontier, though the value of the deal has not been disclosed.
According to Adobe, the move will "add multichannel ad campaign forecasting, execution and optimization" to its current offerings.
Facebook may or may not have some tough competition in the not-too-distant future, but right now, Facebook is at the top of many brands' lists when it comes to digital marketing initiatives.
Increasingly, that's proving to be a double-edged sword.
Advertiser interest in Facebook has grown rapidly over the past several
years. With more than half a billion users, it is the biggest
social networking hub in the world, making it one of the top digital
platforms on which to reach consumers.
Its self-serve advertising platform, however, has received mixed
reviews. Unlike, say Google AdWords, advertisers don't necessarily have
'intent' present with every click, and converting Facebook traffic has,
for many of them, been challenging.
The platform's saving grace: it's
generally pretty cheap. But that may be changing.
The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble.
That's what Forrester Consulting found in a study that was published yesterday.
When Google reported its Q2 earnings yesterday, it beat analyst expectations. But all the news wasn't good news, at least for Google.
In the area of paid clicks, Google experienced an unhealthy downward trend: total paid clicks declined 2% from Q1 and more importantly, the average cost-per-click (CPC) in the second quarter fell 13% year-over-year.
New Yahoo CEO Carol Bartz certainly has a lot on her plate.
Despite the fact that the company she leads still has considerable assets that can be built upon, Yahoo first has to get on the right path.