Posts tagged with 'email vision'
Welcome emails can achieve open rates of above 50%, so it’s vital that brands make the most of this valuable opportunity.
A good welcome email needs to set out what the consumer can expect from a brand’s messages and attempt to drive higher engagement by allowing the user to dictate the type and frequency of future emails.
It is also a great opportunity to try and capture more data about the consumer and nudge them towards a purchase.
A new UK Retail Email Benchmark Study from emailvision analysed the welcome emails from the UK’s top 100 e-tailers against key best practice criteria.
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by David Moth
25 September 2012 11:25am
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