The latest research from the Middle East by Econsultancy indicates that the digital industry is experiencing rapid growth.
The State of Digital Marketing in the Middle East and North Africa report (supported by ArabianBusiness.com) shows that on average, 27% of of overall marketing budget is spent on digital, up from 22% since the last report was published 10 months ago in April 2011.
Overall, 58% of companies are planning to increase their digital marketing in 2012, and of these, 52% plan increases of at least 20%.
Despite the impressive growth rate, there's still a long way to go, as beyond restricted budgets, company culture, reliance on traditional marketing and the lack of skills are holding back marketers from making the most of the digital opportunities in the region.
In addition, the inability to measure return on investment is thought to be a barrier by 28% of marketers this year, up from 19% in the 2011 survey.
Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.
Research suggests that there are 24m first dates in the UK each year, of which 69% are arranged through online dating.
As a result, online dating is an enormously competitive market, and sites must send relevant, engaging email that perfectly matches their subscribers’ wants and needs.
Article after article has claimed “email is dead." Not only does email marketing have stanch supporters, saying that it doesn’t work simply isn’t true. For some, it works better than anything else.
Econsultancy's Email in Action survey, conducted with the Email Experience Council of the DMA, highlights the challenges, opportunities and changes in email marketing in the US.
Today sees the launch of our sixth annual Email Marketing Industry Census, sponsored as usual by email service provider Adestra. Those taking part in the survey will get a free copy of the report, worth £250.
Email may not be the most exciting part of the internet economy, but it's one of the most important. After all, while areas like social media capture a lot of attention, email continues to be one of the most effective ways to reach consumers online.
Sending email reliably, of course, can be tricky and while big companies that rely heavily on email, such as major online retailers, can justify large investments in email delivery. But what about smaller players?
An important question on the mind of the modern email
marketer is: 'how often can I send marketing emails to my list?'
surprising really; online sales hit record highs this Christmas
and New Year, email is now a core revenue-driving channel and is proving to be
So how do you manage
that fine balance between short term revenue and longer term list value, to
make the most of the sales potential now and protect the value of your list for
In this post I will set out the key elements to consider when
deciding who to send to and how often.
Mobile email is big, and getting bigger. By 2015, more US internet users will access the web
through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in
web behavior. comScore
found that while web-based email declined significantly throughout 2010, mobile
email surged 36% from the prior year.
As consumers are increasingly browsing, shopping, and
interacting with brands on the go, mobile commerce presents a powerful
Facebook has hired the co-founders of MailRank, a start-up that aims to help users prioritise their emails.
Bethanye McKinney Blount and Bryan O’Sullivan will be shutting down MailRank to join Facebook in December of this year.
Now that summer has retreated into autumn,
the focus of many email marketing departments turns to Christmas and the early
part of next year.
There have been some interesting changes in the market over
the last twelve months and during this key planning period it is important to
Here are five key pointers to allow you to run a quick health check
on your current email campaigns and help you define your KPI’s ensuring your Christmas
and New Year campaigns are a success!
At the moment the use of social media is like gold rush fever in the Wild West, with everyone trying to make a fast buck.
There are loads of cowboys and cowgirls heading to them there hills looking for gold, but, despite much effort, the only people really making money are those selling pickaxes and gold pans.
While it’s perhaps still a medium to initiate discussion, raise awareness, rate and review, rather than sell shed loads of product, social media is growing very fast and can be used to gather data for future marketing.