Four ways managing frequency can make money from email in 2012
An important question on the mind of the modern email
marketer is: 'how often can I send marketing emails to my list?'
It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.
So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?
In this post I will set out the key elements to consider when deciding who to send to and how often.
Dust your dirty email database for pristine profits
It’s a commonly believed myth in email marketing that the more email addresses a sender has on their database, the higher their chance of success.
In fact, this is an inaccurate and detrimental approach and many email marketers don’t consider the consequences of contacting people who aren’t interested in their brand or, worse still, don’t exist.
Create an 'Engagement Zone' to increase lead capture rates for your funnel
Organisations are employing a variety of digital sales and marketing tools, channels, content and practices to generate awareness and traffic to their web assets, but the percentage of that traffic converted to contacts, prospects, leads and actual business is woeful.
Why is that, and what can we do?
This post presents the idea of an 'Engagement Zone' that integrates content access, next steps, calls-to-action and marketing automation into a custom conversion solution.
Television and social media: a match made in Hollywood?
Executives are frequently encouraged to adopt a multichannel approach to business because, they’re told, doing so will produce a result that’s greater than the sum of its parts. but is this really the case?
If any industry can prove that you can put two channels together in interesting ways and produce powerful results, it’s the television industry, which is increasingly finding a variety of ways to embrace an ever-social internet.
Q&A: Samih Toukan, CEO of Jabbar Internet Group
Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.
In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.
Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.
I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...
Engaging with people on social networks in the Middle East
So you want to be active in social media and engage with your consumers and followers, but you're not sure if you can handle a negative situation?
Relax, it's not the end of the world. In this article, I'll be sharing with you a simple example that I faced not too long ago and how I managed to turn a potentially negative experience into a positive one.
Is there really a perfect ad for everyone, or is Google crazy?
If you're a consumer, it may be difficult to believe that the next web page you visit might display the "perfect ad." After all, ads can be annoying at worst, and at best, you simply don't even notice them.
But according to Google's VP of Display Advertising, Neal Mohan, "there's a perfect ad for everyone." In a post on the Official Google Blog, he suggests "We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before," and makes six predictions about the future of online advertising.
Nine incredible interactive YouTube campaigns
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
Online video is more than just views and clicks
There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.
The Royal brand engagement
This article, like so many others, may be riding on the Royal Wedding coat -tails (please excuse the pun) but as well-wishers around the world gather to watch the footage on their (multiple) devices, I can’t help but think that as a brand, the Royal family are utilising social media and online video better than most.
