Posts tagged with 'eROI'

US email marketers failing to track ROI - survey

Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.

This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.

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by Graham Charlton 06 April 2009 12:08pm 3 comments