Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh... Happy Black Friday!?
Even with that opening salvo of well-wishing I feel like I'm still missing people. Hey, Happy ruddy Friday everyone!
Sit back, relax, pop on your work headphones (you're not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there's a Thanksgiving bonus at the end.
Then if that's not enough, check out October's 10 best new examples of branded Vines when you're done.
QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers must still see some potential in these little pixelated squares.
Often the problem with QR codes is that they are badly implemented, while it’s all too easy to find examples of codes that are impossible to scan.
However, when marketers take care over the user experience, the technology can be put to good use, with Toyota being a notable example.
Having previously highlighted six examples of QR code campaigns that actually worked I thought it would be worth trawling the internet to see if any new case studies had cropped up.
The Ashes are upon us once again, so cricket fans will be clamouring for ways to keep up-to-date with the scores without being busted by the boss.
It’s surely possible that some people don’t like Test Match Special, and if that’s the case then one of these apps might be more up your street.
Two of them help cricket fans stay up-to-date with the latest news and scores while the third is a way for fans to voice their support through social media.
So, here are your three options...
Ever wonder why certain news stories dominate the airwaves while other, "more important" issues, go unnoticed? The medium of communication – be it a TV show, radio program, print publication or digital outlet – attempts to reflect trends based on interest, and provide its audience with the subject matter they want most.
Because the bigger the audience, the more relevance it holds amongst consumers of current news, the more profitable the outlet. But the speed at which this game is played has changed significantly in the past 10 years. It’s faster. Much faster. Like Usain Bolt racing a snail faster.
Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.
Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.
Mobile is an exciting new format for many businesses, opening new opportunities for paid content and increased viewership. But are mobile sites and apps poaching viewers that might normally interact with a company's more robust web property?
According to a presentation from ESPN, mobile is instead opening an entirely new market for the company, and their findings can be useful for other verticals as well.
It's a multi-platform world, and media companies know it. A growing number of them have developed
But building cross-platform businesses isn't just about building cross-platform properties. Media companies that have built respectable cross-platform properties need to measure just how many consumers use them.
Avatar, the sci-fi blockbuster that has already grossed more than $1bn globally at the box office, has rekindled interest in 3D entertainment.
That's because a lot of the buzz around the movie, which can be viewed in a 3D flavor, can be attributed to the 3D experience.
Television networks have learned a few lessons from online advertising, but a new effort by Disney ignores the distinctions between the two media. According to AdAge today, ESPN and ABC are now testing advertising that will run above or below network shows during programming.
The latest in the networks' efforts to combat commercial fast forwarding, this plan confuses intrusion for engagement.
What do the Marine Corps and ESPN have in common — besides a fascination with men in uniform? A fear of Twitter.
On Monday the Marines announced a ban on social networking for soldiers that included usage of Facebook, MySpace, Twitter and other social networking sites. They argued that social networking sites have the potential to endanger soldiers. Ok. Maybe.
But then ESPN followed suit, with a decree yesterday that employees were essentially banned from all sports mentions on social media.
The sports network has since relaxed its restrictions slightly, but for a company trying to increase its audience numbers, ESPN should be doing the reverse: telling its employees and on air talent to tweet early and often.