Over time, advertising spend has held a close correlation with consumer behaviour. A trend that has been consistent across print, TV, the web and now even Facebook.
However, one channel has proved incongruous with the rest: mobile. Report after report points to consumers worldwide spending more time on their mobile devices.
In Europe, the mobile revolution is well under way, with premium publishers typically generating 50% of their traffic through their mobile sites.
Despite this, mobile display only accounts for 6% of the display advertising spend in UK and lower in the rest of Europe.
As consumers spend more time on their mobile devices, it makes sense that brand marketers look for effective ways to capitalise on the high level of consumer engagement with the channel. But as we continue to wait for mobile display advertising spend to increase we all begin to wonder: will marketers ever be able to monetize mobile display effectively?
Can the publisher compete with the usual suspects like Google, Facebook and Twiter? Will rich media be the knight in shining armour that can save mobile?
Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.
As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?
Despite the potential for growth in e-commerce in Europe, just 21% of online retailers are selling in other EC member states, and just 7% of people shop online across borders.
These are some of the findings of a European Commission survey, which were presented by Maglena Kuneva, the European commissioner for consumer affairs. He identifies language, regulatory barriers to business, as well as consumer trust issues, as some of the barriers to cross border e-commerce.
Last week we entertained the Traveling Geeks here in London on their week-long mission to share knowledge and ideas.
Our roundtables took place at The Globe theatre where we explored trends, challenges and common issues experienced by internet-focused companies on both sides of the Atlantic.
Much is made of the physical and cultural gulf between Silicon Valley and everywhere else. Even in the US there is a marked difference between those tech companies that inhabit The Valley, and everyone else. So Europe, and specifically London, must be totally alien, right?
It's not the best time to be an internet entrepreneur if you need funding. Thanks to a global recession, investment is pretty hard for most new startups to come by.
In the United States, which has the most robust VC market, investments by VCs plummeted in Q1 2009, reaching their lowest level in 12 years. VCs are focusing on their existing investments, being far more conservative when it comes to making new investments and are increasingly asking more of entrepreneurs, both in terms of investment criteria and deal terms.
There are a number of common pit traps that American companies risk falling into as they start to push their search marketing campaigns out into Europe.
Twitter, the microblogging service that has captured the hearts and minds of some of the internet's most prominent bloggers and the media, doesn't get much love in Europe.
This according to a Forbes article entitled "Twitter Not Loved In Europe" which was published yesterday.