Email and social media study highlights differences between US and UK
ExactTarget launched the latest addition to its Subscriber, Fans and Followers series of reports yesterday to coincide with the UK leg of its user conference for 2011.
'The Digital Kingdom' is the first of the series to deal specifically with the UK, and considers how attitudes towards email and social media differ between this market and the US.
UK marketers at the head of the multichannel marketing pack: study
It seems that everybody talks about multichannel marketing these days. But how many walk the talk? According to a study conducted by marketing solutions provider ExactTarget, UK marketers are walking the talk more than marketers in other countries.
The result: they're better connecting with their customers and that boosts the bottom line.
