Posts tagged with 'experimenting'

Three reasons to stop A/B testing

Successful (online) companies are organised to experiment continuously. This is preaching to the choir, something we all agree on.

But what exactly is the best way to experiment as a company? We don’t necessarily agree on the answer to that question.

This article deals with one of the most used types of online experiments, A/B tests.

I would like to explain why you should stop running them.

by Maurits Kaptein 11 December 2012 12:04pm 8 comments