Walgreens launches new Foursquare and Twitter campaign
Walgreens recently started a new social media campaign with New York-based startup, LocalResponse.
When someone checks into Foursquare and tweets about it, Walgreens tweets some of them back with an offer from Halls that can be redeemed in store if they like them on Facebook.
But is this automated campaign the right approach?
Users see 15% increase in revenue when using Ecwid Facebook app
Platform-neutral e-commerce widget Ecwid has revealed that its users see an increase of 15% in revenue when implementing its Facebook application.
The company analysed 2,000 user accounts and found that in the month following the implementation of an Ecwid Facebook store, an additional 15% of sales was generated from the application.
Social media for the healthcare industry: examples from MENA
Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a Twitter and Facebook account that has remained dormant because you lack a proper engagement strategy?
Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age.
The future of customer service and social media: infographic
According to Zendesk's new infographic, 62% of customers are looking for more support through social media. Compare that to research by MarketTools at the end of 2011 which shows only 23% of US companies provide customer service via Facebook and 12% provide support via Twitter.
This highlights the continued divide between what customers are expecting and companies are giving.
Cadbury uses Facebook fan to launch Bitsa Wispa
Cadbury has again turned to social media to launch a new product called Bitsa Wispa.
Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.
In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.
The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.
MENA Stats: Social media and sharing trends
It has been a year since social media helped spark demonstrations, protest and social-political revolution across the Middle East and North Africa.
The Arab Spring of 2011 saw communication via Facebook, Twitter and YouTube garner a degree of popularity which had yet to be seen in the region – and proved dangerous enough that efforts were made by some governments to shut social services down.
Will Facebook help or hurt the startup economy?
When Facebook filed to go public earlier this week, you can be sure that the excitement in the halls of Facebook's offices was palpable. After all, the company's wild ride is going to make a lot of people very wealthy.
But the excitement around Facebook's IPO isn't just being felt amongst Facebook's employees. It's creating increased excitement for technology entrepreneurs, some of whom hope their startups could be the next Facebook.
Generation Y and Facebook: infographic
Facebook has moved beyond family and friends as shown by new research into the Facebook usage of 18-29 year olds.
After looking through four million Generation Y Facebook profiles on Identified.com's database, Millennial Branding came up with this handy infographic on how millennials use Facebook professionally.
Wishi combines f-commerce with collaborative consumption
As collaborative consumption grows in popularity, here's another another example of a start-up that's built around the trend for part-owning or sharing goods.
Wear It Share It (Wishi) is a Facebook app that allows people to upload photos of their clothes and accessories – then share these with selected friends.
Zynga offers players 'energy boost' for watching ads
Zynga is trialling ‘reward advertising’ on CityVille that allows players to refill their energy bar by interacting with an advertiser.
Sponsors involved in the trial, which began in December, include Coca-Cola, MasterCard and the 20th Century Fox film ‘What’s Your Number?’.
