Kristal Ireland is Digital Marketing Manager at Welcome to Yorkshire, and has been using social media to crowdsource content and promote the county as a tourist destination.
This has included experiments with Foursquare, Flickr, YouTube, Facebook and Twitter, as well as a couple of iPhone apps.
I've been talking to Kristal about using social media tools to promote tourism, and crowdsourcing great content for the website.
The rise of social media has been a boon for developers. Thanks to open
platforms and APIs created by companies like Facebook and Twitter,
developers have been able to help grow, and at the same time piggyback
on, the success of some of the internet's most popular online
But is the marriage between these properties and developers destined to come to a messy end?
Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.
Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.
Netflix is fast becoming the king of digital movies, and is one of Hollywood's biggest
frenemies. But even though Netflix would appear to be sitting pretty, it
may have some stiff competition soon.
The source: Facebook.
Recently, Facebook rolled out a refreshed version of its Comments Box social plugin.
The free plugin makes it easy for publishers to add
Facebook-themed commenting functionality to their websites. And it gives
Facebook yet another hook into the web that exists outside its walled
SEO may not be dead, but according to entrepreneur and angel investor Chris Dixon, it might as well be to startups.
According to Dixon, "SEO is no longer a viable marketing strategy for startups." Period. End of discussion.
One Sunday earlier this year I made the mistake of deciding that a shopping spree on Oxford Street would be a good idea. My first Larry David moment occurred within about two minutes of entering the first shop.
After an unproductive and highly frustrating couple of hours I bailed out and let rip on Twitter. One tweet included the dreaded f-word.
About 20 minutes after that I received a message via LinkedIn, from somebody who – rightly – pointed out the language I’d chosen to use was inappropriate...
Yesterday afternoon, I had serious WTF moment as I read an article titled “Facebook has limited future in e-commerce”.
The basis of the piece was more of a news-feature than opinion, founded around a piece of research from Shoppercentric. I really feel that the conclusions that have been drawn seem to be fairly short-sighted.
The expansion of the ASA's Cap Code came into effect yesterday, and the new rules cover not only paid advertising, but marketing messages on brands' own websites as well as communications on social media sites.
The new code does raise a number of potential questions for brands and marketers, so I've been asking a number of industry experts for their views on the changes.
Many marketers are still wrapping their heads around recent changes to
Facebook pages and their effect on the way brands can interact with
their users across the platform.
It‘s unsurprising that some were
caught off guard by the announcement that Facebook will also be making a
larger change in March, finally moving away from FBML coding in favour
of a return to iframes.
While the announcement isn’t a complete surprise - rumours have been
circulating since 2010 - the ramifications could ultimately be much
larger for Facebook and e-commerce in general.