“It’s not you, it’s me. Actually no, it is you. You keep sending me boring, irrelevant emails that I don’t want. Our email relationship was going really well at the beginning but now its fizzled out and I’m unsubscribing from your emails. For one thing, you just send me way too much. It comes across a bit...desperate."
As an email marketer, does reading this make you cringe? Are you afraid this is what your email subscribers would say to you if they had the chance?
The unsubscribe process doesn’t have to be as painful as a “Dear John” break-up letter, but with the way some brands go about it, it might as well be.
Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.
One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.
The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.
In this post, I'll explain how APIs can take your brand in promising new directions by harnessing the power of the community...
Is there a bubble in tech?
It may not resemble the first .com bubble, but the valuations being
given to some of the hottest internet startups, from 'mature' companies
including Facebook and Twitter all the way down to upstarts like Quora, is producing
plenty of skepticism.
The automotive industry knows more than most about the power of advertising, and it also spends more than most on media to influence consumers.
As such it’s probably no surprise that the industry is ahead of the curve when it comes to making the most of earned media through social channels.
I was intending to compile a post full of relevant examples from various car manufacturers, but Porsche deserves a dedicated post, as - despite not allowing employees to use social media platforms in the workplace – it is doing some tremendous things in this space.
Online video may have a long way to go before it dethrones the
television in the United States, but its rapid rise shows no signs of
According to Nielsen, home and work online video usage rose a whopping
45% in January 2011 as compared to January 2010. Perhaps the most
impressive fact: this growth isn't being driven by new users. The number
of unique viewers only increased by slightly more than 3%, meaning that
those who are already consuming video online are consuming more of it.
you logging into the world’s largest social network (so, all of you) recently may
noticed a few changes, particularly if you’re working with
unexpected changes to Facebook pages are nothing new, the network
tweaks privacy settings, sharing, logins and layouts on an almost weekly
but the new additions rolled out last night are particularly important
As we recently published our
‘How to create amazing Facebook pages’ report, I
thought I should give you a quick rundown of the new changes, and how
use them efficiently to grow your brand presence within Facebook.
Despite Facebook having its roots in universities, the education sector has an uneasy relationship with social media.
Email is dying, again. If you didn't know this, you must have been waiting for the email.
According to comScore, usage of web-based email plummeted again last
year, and that means that the "email is dying" crowd is out in full
force, once again promoting the notion that the mobile phone and social
media are making email irrelevant.
"We should be doing something with Twitter/ Facebook. What’s our strategy in this channel?!” is something on the minds of a lot of webby companies’ managers.
Knowing what to do besides setting up a page and profile and then seeing what happens next can be difficult when many of the success stories bandied about are from brands with huge marketing budgets, legions of staff, millions of existing customers and a PR agency frothing excitedly at the mouth.