Exactly why do people follow brands on Facebook? I thought I’d ask that question to a whole bunch of consumers to find out.
The survey coincides with the launch of Econsultancy’s 90-page best practice guide to creating Facebook Pages, which I co-authored, and which we released today.
The guide, aimed squarely at brands (and agencies that build pages for clients), contains 50 recommendations and includes 60+ examples of Facebook Pages. It should provide you with lots of insight and ideas to help you brainstorm and execute a brilliant Facebook strategy for your company.
Facebook is an increasingly important tool for marketers, many of whom are purchasing ads on Facebook to drive consumers to their Facebook Pages.
Qualitatively, Facebook's importance is hard to deny, but plenty marketers have largely struggled to quantify the costs and ROI associated with their Facebook marketing efforts.
Google and Microsoft are rivals, and they have been for some time. Everybody knows that. But what was previously a healthy rivalry between two of the most prominent names in technology increasingly looks like a bar-room brawl.
Earlier this week, the two companies became involved in a very public spat that created a social media spectacle and led TechCrunch's MG Siegler to write, "Wow, Microsoft and Google are punching each other in the face right in front of us."
Social media drives just 3% of visits to retail websites in the UK, but is this because many retailers aren't using this channel effectively?
For its Social Media Marketing Report, ForeSee Results surveyed almost 10,000 visitors to the UK's top 40 websites (by traffic volume, as defined by IMRG and Hitwise) to determine what led them to visit the website.
While I wouldn't argue with the point that retailers shouldn't abandon tried and tested online marketing techniques, social media is still a relatively new medium and retailers still have plenty of room for improvement.
Should I be pleased that I've been selected by Facebook to have the news feed permanently fixed to top news?
Does it mean Facebook thinks that I only need to bother myself with the sort of people who are so interesting, that lots of other people are commenting about what they write?
Or have the 1984 throwbacks realised they can squeeze more cash out of us by watching what we do when they encourage, er force, us to only read the stuff that other people are already talking about?
The rise of social networking has resulted in major shifts in the gaming industry. The rise of Facebook, in particular, has fueled the market for 'social gaming', creating huge opportunities. Most of these opportunities have, up until now, been seized in large part by upstarts like Zynga, which may be one of the fastest-growing companies ever.
But as social gaming matures, the old guard of gaming may find some golden opportunities of its own.
With more than a half a billion users, Facebook knows an awful lot about
an awful lot of people. And all the data it collects is no doubt a gold
But sitting on a gold mine and actually being able to extract the gold
are two very different things. Although Facebook's revenue has grown
rapidly, its effectiveness at monetizing each of its users lags well
behind other prominent internet companies like Google.
The market for digital goods and virtual currency on its site is already
a billion-dollar one, but up until now, Facebook is capturing only a
fraction of the business.
The reason: it gives developers great freedom
to monetize their applications using whatever business models and
third-party services they think work best.
But that will be coming to an end this July as the world's largest social network looks to further boost its revenue growth.
Television has been called many things, and in the past several years, one of those things is 'dead'. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it's television advertising, not digital advertising, that will benefit most from economic recovery.
Of the major advertising firms polled as part of STRATA's 4th Quarter Agency Survey, the greatest percentage (44%) said that their clients were focused most on television, a 24% rise over the previous quarter. Digital trailed significantly, with 21.1% reporting the internet to be their clients' medium of choice.
For years, we've heard the claim: email is dead. That's thanks in part, we're told, to the rise of social media, particularly amongst younger internet users who have grown up interacting via social channels.
But is email really dead (or dying)? Yesterday, monitoring company Royal Pingdom posted stats on the internet in 2010, and they detail the growth of both email and social media.