Finding (or becoming) an influencer is often seen as one of the core
goals for businesses utilising social media, and the search and
measurement industry is rushing to fulfil this need.
Finding a great
exponent for your brand who has a powerful presence on your social
platform of choice and engaging them is a great way to get plenty of
bang for your social media buck.
Increasingly leading measurement tools such as Klout are being seen as a
good way to prove success in the social arena, with some companies
starting to request a minimum Klout score as a deliverable when hiring
Unfortunately some of the systems that provide this
measurement may still be relying on the wrong metrics, providing you
with a skewed perspective on your audience and making them ripe for
exploitation by unscrupulous users.
Hundreds of millions of people around the world have set up a Facebook account, and with that account comes perhaps one of the most important pages on the internet: the Facebook profile page.
Given Facebook's popularity, which shows no immediate signs of waning, one might assume that Facebook would be content to leave the profile page as it is. As they say, if it isn't broken, don't try to fix it. But that's not Facebook.
Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes.
At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a thought process infusing clients’ overall strategies. Monte Lutz, the firm’s SVP of digital, chatted with us about how and why that’s happening.
It's widely assumed that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.
But which signals are being used, and what sort of weight are they being given? Thanks to interviews Search Engine Land's Danny Sullivan conducted with both Google and Bing representatives, we now have a better idea.
Last year, Facebook put in place rules that restricted the ability of marketers to use the world's most popular social network to run promotions and sweepstakes. These restrictions were largely a disappointment to the Facebook marketers who were aware of them, and a risk to those who weren't.
But this week, marketers received good news: Facebook has apparently decided to relax its restrictions.
Facebook's rise has been incredible, but it hasn't exactly been smooth.
It's easy to forget that on its way to the top of the social networking
world, it has faced a fair share of challenges.
One of the biggest challenges: numerous privacy flubs. Flubs which in
part inspired Diaspora, the high-profile open source project to create
an 'open' Facebook alternative.
In the world of social media marketing there are some great examples of really innovative campaigns - and plenty of lazy copy-cats too. But in our clamour to measure, incentivise and prove that all-important ROI metric, are marketers putting their clients brands at risk by breaking Facebook (or other sites) terms and conditions?
Candy and soda might, under certain circumstances, have a negative
impact on an individual's health. But most of us would probably find it
ridiculous to state that candy and soda threaten the existence of the
The man who invented the web, however, might be accused of making an
equivalent argument when it comes to the web's version of candy and soda
-- all of those 'closed' services so many of us love, like Facebook and
As you have probably read already, Facebook has announced a complete revamp of its messaging service, Facebook Messages. With a host of new features, many email marketers are likely to be wondering what effect this new service has on the work they do.
I’ve pulled out the top ten things that any email marketer needs to know about Facebook Messages and what it means for them:
Google and Facebook have been making headlines lately. The world's most
popular search engine and the world's most popular social network are
increasingly facing off in Goliath versus Goliath battles as they fight
for dominance on tomorrow's consumer internet.
One key battleground that has emerged: 'data portability.' The two
Silicon Valley powerhouses have been locked in a public, back-and-forth
argument over the ability of individuals to import and export their
personal data to and from their respective services.