So email's becoming obsolete, huh?
Facebook COO Sheryl Sandberg said as much last June. And of course, everyone knows younger users don't even use email anymore. (Let's just ignore the fact that you can't open a Facebook account without an email address).
Now, Facebook's set to announce Project Titan on Monday, which is almost universally expected to be an unveiling of Facebook's "Gmail killer" email service.
The Palms Casino Resort is one of those spots in Las Vegas that's notorious for its "hip" status. (It even spawned a reality TV show called "Party @ the Palms"). So when the Palms was featured as one of the first companies to offer location-based deals on Facebook, the pairing made sense. After all, "hip" companies are the first to experiment with "hip" new ad units, right?
According to Larry Fink, the Palms Casino Resort's executive director of public relations, offering Facebook Deals is about more than just being hip. It's about creating opportunities to generate incremental revenue from customers already earned through other means.
There are many things digital marketers can learn about customer
engagement from Apple. How to launch and sustain your own social network
is not one of them. Two months after the launch of Ping, Apple’s music
social network is failing to resonate with users. (It's dead in the water, if
you ask Fast Company).
What can smaller brands take away from the experience?
Move over Internet Explorer, Firefox, Safari and Chrome. If a new browser startup backed by Netscape co-founder Mark Andreessen's VC firm, Andreessen Horowitz, has its way, consumers will soon be surfing the internet in a far more social way.
RockMelt, which is launching in beta, is "challenging the conventional assumption that a browser is all about navigating pages."
There’s a tug-of-war going on between location-based
technology advocates and, well, the rest of the online population. Just 4% of
online Americans are actually using location-based services, according to new data
from Pew Internet. That paltry adoption hasn’t stopped startups like
Foursquare and Gowalla from trying to entice advertisers to offer deals on
their location-based platforms.
Now Facebook has entered the fray with its new “Deals” offering,
which gives users exclusive deals when they check in at stores. Is it
With tweens, teens and colorful candy-lovers as its target market, Skittles has been able to take many liberties with its
social media branding. The company represents many of the
cool things that can happen when a brand releases its tight grip on
marketing. Unfortunately, its newest campaign is a prime illustration of how not to effectively "go social."
You don't need to look any further than Facebook's massive usage to realize that social networking is a mainstream phenomenon that is here to stay. And you don't have to look any further than the rapid rise of group buying websites like Groupon to realize that group commerce is going to be something a lot of entrepreneurs and companies focus in on over the coming years.
Web giant eBay hopes that it can put its own spin on both to rekindle growth in its core market.
It seems like every few months, somebody declares SEO dead. Its latest funeral was held yesterday.
This time around, its eulogy was written by Ben Elowitz, co-founder of
web publisher Wetpaint. According to Elowitz, it's all about social.
PayPal was the bright spot in eBay's third quarter earnings. The
company, whose name has become synonymous with online payments, boosted
the online auction company with its strong continued growth.
And if the company has its way, that growth won't be stagnating anytime
soon. At the Innovate 2010 developer conference yesterday, PayPal made
it clear: its future is micropayments and mobile.
no coincidence that the rise of social media has coincided with the
abrupt end of America's thirty year consumer binge.