PayPal was the bright spot in eBay's third quarter earnings. The
company, whose name has become synonymous with online payments, boosted
the online auction company with its strong continued growth.
And if the company has its way, that growth won't be stagnating anytime
soon. At the Innovate 2010 developer conference yesterday, PayPal made
it clear: its future is micropayments and mobile.
no coincidence that the rise of social media has coincided with the
abrupt end of America's thirty year consumer binge.
Earlier this week, Facebook found itself embroiled in yet another privacy "breach". And on cue, the media, politicians, and lawyers (yes, those lawyers) were ready to pounce.
At issue: the fact that Facebook user IDs were being shared with advertising and analytics companies through Facebook applications.
Few search experts doubt that social media will have some impact on the SERPs in the future, but up until now, it hasn't been very clear that search engines like Google and Bing quite know the best way to integrate social content and signals into their algorithms and UIs.
But if several changes spotted in the wild on Google News results are any indication, they're increasing their rates of experimentation.
Back in the 90s, brands had to answer the question: "Do you have a website?" In 2010, brands are increasingly having to answer a similar question: "Do you have a Facebook Page?"
In some respects, Facebook Pages are the new web pages. With more than 500m registered users and counting, Facebook is to brands today what the internet was to brands in the 1990s when the consumer internet was in its infancy.
Following on from my previous post, it’s time to throw myself to the
wolves and tell you exactly what it is I’m doing all day. Hopefully by
outlining my regular daily routine you’ll begin to see how various
platforms can be used by your social media staff to enhance your
customer’s experience and generate revenue.
Where relevant I’ll try to
post exact figures and ROI, and detail some of the new ideas that have
come from our social outreach recently...
The UK’s online advertising spend increased 10% to nearly
£2bn in the first half of 2010 according to the IAB. For the first
time the survey estimated spend on social networks, at 3% of total
Though that’s a rough-and-ready figure, it probably
represents around £40-50m in the first 6 months of 2010. There’s no
doubt in my mind that a lot of that social spend is going on Facebook
and we’ll see that increase considerably through 2011.
When I’m writing about social media, I always try to hammer home the
importance of transparency: Clear and open communication with clients by
members of staff at all levels.
Unfortunately there are times when this
isn’t appropriate. There are hierarchies of information and
responsibility in any company, which means social media expansion often
requires a clear policy so that anyone with access to social media
(which means everyone) stays on message and doesn’t accidentally destroy
a lovingly crafted campaign with an ill-advised tweet.
In order to roll
out a social program across an entire company, you need to train and
educate across your organization, and a properly honed policy is a good
way to begin.
Here area few quick points to consider when putting
together a general use policy that will help you ensure maximum
engagement and minimum risk.
On Wednesday, the world's largest social network, Facebook, announced
several new features. One of the biggest: a new "Download Your
Information" feature that, as the name hints, gives Facebook users the
ability to export and download much of their profile information in a
single ZIP file.
It's something that just a year or two ago probably would have been
inconceivable. After all, if Facebook controls your content, chances are
you won't leave Facebook. But at 500m users and growing, Facebook
doesn't seem concerned that freeing user data will lead to a mass
Google may be the most dominant search engine in many parts of the world, but that doesn't mean that it doesn't have its work cut out for it in meeting future challenges.
One of those challenges: tapping into all the links that are being shared on services like Facebook and Twitter. After all, the links sharing that takes place on these services represents a potentially valuable 'signal' that Google can factor into its algorithm.