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Global advertising behemoth Saatchi & Saatchi is challenging wannabe Don Drapers to sign up to a social media challenge, as part of its annual summer scholarship programme.
Graduates interested in working for the firm have been invited to generate as many new Twitter followers and retweets as they can in the next eight weeks.
Here’s the detail, from the firm’s Facebook summer scholarship group:
Create ONE new Twitter page. The objective is to get the highest Twitter rating and social influence as possible before the deadline.
The top 250 participants will then make it through to the next round. The firm is measuring success on the basis of the number of followers, updates (tweets), retweets and @mentions.