Brazilian retailer C&A brings Facebook 'likes' to the clothing rack
For brands using the seemingly ubiquitous Facebook 'Like' button, more is usually better.
Translating all those 'likes' into sales, however, is for many if not most brands, a difficult exercise. After all, it's easy to get consumers to say they like something than it is to get them to pull out their wallets.
Stüssy: will Strip for Likes on Facebook
Fashion brands are generally in the business of selling clothes.
But getting consumers to Like you on Facebook is difficult, so Amsterdam-based Stüssy apparently decided that a different approach was required to boost the number of fans it has on Facebook.
40% of leading UK fashion brands run out of PPC budget before end of day
To coincide with the end of London’s AW12 Fashion Week, Epiphany has released a study that looks at the most visible fashion brands in the UK according to search results.
Using data from five sub-sectors of keywords (fashion, clothing, dresses, jeans and outerwear), the company examined link profiles and tracked which brand appeared in relation to ‘key terms’ for the industry.
When considering PPC, it found clear evidence that fifteen of the thirty-five advertisers featured in the report were running significant campaigns that were regularly running out of budget well before the end of the day.
KCD Worldwide launches digital fashion show service
Fashion PR and production agency KCD Worldwide announced last night that it would be launching a digital fashion show service to make life easier for time-crunched reporters and editors.
Positioned as an alternative to runway and presentation formats, these will be accessible by invitation only, with a password required to gain entry.
Should fashion retailers adopt augmented reality?
Augmented reality is perhaps one of the coolest technologies to emerge in the past several years. It's not difficult to understand why -- just look at these cool augmented reality videos.
But can augmented reality really create business value for fashion retailers?
Google gets fashionable with Boutiques.com
In most parts of the world, Google may be the most dominant search engine, but as search evolves, Google will have to compete with other players for dominance in key vertical search markets.
The stakes, in many cases, are high. The Mountain View-based company's attempted $700m acquisition of ITA Software, for instance, demonstrates just how important vertical search is to Google.
Start Me Up: A profile of Blank Label
This week on Start Me Up we talk to Danny Wong of Blank Label.
Blank Label offers an online co-creation service that allows customers to design and customise dress shirts to specific requirements, providing inexpensive bespoke tailoring.
Perez Hilton launches new blog: CocoPerez
Blog queen Perez Hilton has unveiled a new fashion-orientated blog that “gives you the scoop on the finer things of celebrity style”.
The Gap-sponsored site so far contains lots of images, and little in the way of text, but should quickly attract a following due to Hilton's popularity and reach.
Tesco targets ASOS, chooses Venda for fashion venture
Tesco’s online fashion store is launching this autumn, and Venda has won the lucrative contract to become its e-commerce partner.
Tesco’s move into the world of online fashion comes after excellent recession-busting growth from the likes of ASOS, which the supermarket giant has squarely in its sights.
Initial reports suggested that the Tesco venture would focus on the retailer’s own-brand products, but it is thought that third party brands will be introduced next year.
Fashion brands missing out by not selling online
The UK's fashion brands are missing out online by not making the most of their websites and offering a full range of products to web shoppers.
In the YouGov survey conducted for GSI Commerce, brands such as H&M, TK Maxx, Primark and Matalan were highlighted for failing to make the most of their web presence, despite the obvious benefits of selling online.
