Posts tagged with 'film'

Yahoo attracts 1m visitors with multichannel Twilight campaign

Yahoo has attracted 1m visitors to its website as part of a promotion for The Twilight Saga's Breaking Dawn episode.

The multichannel campaign ran in partnership with Summit Entertainment, featuring a week of exclusive content, ads, promotions and a sweepstake to win a new Volvo. This culminated in a live stream of the red carpet at the film’s Los Angeles premiere on Yahoo Movies.

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by David Moth 22 November 2011 11:00am 1 comment