Posts tagged with 'friction'

Facebook's new registration tool: the good, the bad, and the ugly

In Facebook's non-stop push to dominate the world by making its service the social fabric of the web, it has courted developers and publishers with a platform and suite of tools.

Most of these tools give developers and publishers the ability to tap into Facebook's vast audience and its social graph, which is attractive for obvious reasons. In return, Facebook's footprint on the web grows as users are exposed to its functionality almost everywhere they go.