Gap serves 2.5m location-triggered ad impressions with Zynga
Clothing retailer Gap delivered 2.5m mobile ad impressions in just over two weeks through a campaign that combined traditional display advertising with geo-fencing technology.
Display ads were placed at transport locations, including bus stops, in New York, San Francisco and Chicago.
Ad agency Titan then created a geo-fence around these, which served an ad through Zynga’s Words With Friends app that included a coupon for $10 off a $50 purchase.
Is reality catching up to Facebook f-commerce dreams?
Each month, hundreds of millions of individuals around the world log on to Facebook and this year, the world's largest social network will likely register its billionth user account.
That, for obvious reasons, has made Facebook an attractive platform for businesses and marketers looking to reach consumers.
Major retailers ditch the Amazon Marketplace
Amazon is online retail's 800 pound gorilla, but even so, it has tried to play nicely with others. One of the ways it has done that is with the Amazon Marketplace, which allows third parties to sell through its site.
The Marketplace accounted for over 30% of Amazon.com's unit sales in Q4 2010, and has helped fuel at least some of Amazon.com's continued impressive growth.
Why people are friending your brand on Facebook
Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies
aim to figure out why consumers are mentioning, following, or
friending brands via social media.
The latest is from Empathica, which surveyed over 15,000 Americans and Canadians, to deliver its take on who's following brands and why.
Can etailers steal holiday marketshare from brick and mortar stores?
While comScore predicts holiday shoppers will spend more than $32 billion online this year, that's just a fraction of the $852 billion Deloitte expects in overall holiday spending. So what's keeping more of that money from being spent online?
Stats from Millward Brown reveal factors keeping shoppers tied to the retail store experience. They also shed light on three ways etailers can make the online shopping experience more attractive.
Gap listened to its customers, or did it?
The social mediasphere can be a cruel place for brands when they make a mistake. American clothing retailer Gap learned that the hard way when it unveiled a new logo on gap.com earlier this week.
The new logo didn't go over too well and received a hefty dose of criticism on Twitter and in the blogosphere. So yesterday Gap threw in the towel and reverted back to its old logo.
Is there a gap in Gap’s marketing?
Just last month Gap Inc continued its expansion by finally launching European e-commerce sites for both the Gap and Banana Republic brands.
It is puzzling that these brands and a number of close competitors have waited so long to take the step, but now that they have, the opportunities are immense. However, as a data marketer, I’m not so sure Gap is currently making the most of the multichannel opportunity.
Groupon and The Gap: Local coupon sites could be a bad fit for national chains
Groupon is one of the e-commerce success stories of the last year. The group buying site's revenues are skyrocketing, and its half price deal with Gap sold 441,000 units last week. That translates to $11 million in sales in one day. Groupon has now announced that more national deals will roll out soon.
This is clearly good news for Groupon. But will it be good for Groupon's partners? Maybe not.
Which retailers are still not selling online in the UK?
Gap, one of the last high street chains to sell online in this country, finally launched an e-commerce site this week.
I picked out ten well known retailers that didn't sell online two years ago, so I've been reviewing this list to see if any are still any that are missing out...
Gap UK: site review
Given the growth of e-commerce over the last decade, and its offline presence, the lack of a Gap e-commerce site in the UK has been a bit of a mystery.
This was finally rectified this week with the launch of a transactional site for Gap and Banana Republic (with a .eu domain).
I've been seeing how the new site measures up...
