Posts tagged with 'Gatwick Airport'
Tesco has unveiled new interactive digital billboards in the departure lounge at Gatwick Airport that allow consumers to order groceries to be delivered to them when they return from holiday.
Using Tesco’s iPhone and Android smartphone apps holidaymakers can add products to their shopping basket by scanning the barcodes displayed under the items on the adverts.
Sliding screens on each ‘fridge’ can be scrolled by hand allowing customers to browse and select around 80 of Tesco’s most popular products.
Deliveries can then be scheduled for up to three weeks in advance to coincide with the user's return home.
The use of interactive billboards in the UK follows a successful trial in South Korea’s subway. Commuters were able to purchase items from a virtual shopping aisle by scanning QR codes with their smartphone.