Econsultancy’s new Location-based Marketing Smart Pack has just been released as a theory-driven explanatory guide about this rapidly evolving area.
I’ve identified 26 key elements inside this wide and complex channel that you probably need to be aware of. Notice that it’s a mixture of trends, platforms, strategy and more, as I’ve avoided simply listing the main players in the market that everyone knows about.
Let me know if you think I’ve missed anything important!
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by Jake Hird
17 March 2011 10:58am
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