Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us.
In this blog post, I will try to demystify these changes for you.
On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities.
Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder?
Let’s have a look at what this means for email marketers.
The press release, the original tool of the PR pro, is broken.
It happened in stages. First there came email, prior to which press releases had been faxed or posted to editors, the laboriousness of the task forcing PR people to choose their targets with appropriate care and attention.
But with email, you can grab a list and not think twice about bunging it out to all and sundry. The result was laziness leading to abuse.
Then came the SEO industry. The press release’s power for generating link juice was spotted. Stick a press release on a wire and regardless of its quality or newsworthiness, its content and links will get replicated across the web, even on some authoritative domains.
Once again, the result was laziness leading to abuse.
It’s fitting that today is No Email Day since we all had a bit of practice after Monday’s Gmail outages and yesterday’s brief Facebook blip. Several audible gasps were heard throughout Econsultancy’s offices and it serves as a reminder that today’s marketing and digital media culture is obsessed with being ‘always on.’
I was happy to keep plugging away in the browser on my email pitching for Econsultancy’s latest best practice guide because I have installed Gmail Offline, but how many people are aware of its Chrome extension? This got me thinking of the other tricks and tools I use when not connected to stay productive.
Google may be best-known as a search engine, but with more than 350m people actively using its Gmail service and more than 90m registered users on its Google+ social network, it's clear that Google isn't just a search engine.
Increasingly, that's creating some tension as the Mountain View-based company uses search to promote its other offerings. Now, it appears that Google has turned to its signup form in its effort to boost usage of those offerings.
The secret's out (in a small way) and Google is happily
sharing a top line look at the processes and algorithms that go together to
make up what the company describes as “One of the largest and most user facing
applications of ML (machine learning) at Google”, namely the Priority
So how can we use this knowledge to ensure better inbox placement in
Gmail? And is this news to us anyway?
Google introduced Priority Inbox this week, a new feature designed to solve the problem of overloaded inboxes by prioritising the most important and relevant messages.
This new option, currently in beta, splits the user's inbox into three sections, with the 'important and unread' section at the top. Various signals, including who is emailed most frequently, and which emails users tend to open.
This new feature will present new challenges for email marketers as they seek to ensure that their emails get the attention of Gmail users. I've been asking some email marketing experts about the implications of this new feature...
What do Facebook, Gmail and iTunes have in common? By 2015, they might be dominant online payment providers.
At least that's the thinking of Dave McClure, a Silicon Valley startup
investor. In a post the other day (caution: heavy profanity), he argued
that "in 2015 the default login & payment method(s) on the web will
be Facebook Connect, Google Gmail, or Apple iTunes".
Yahoo's new $100m advertising campaign has launched. It's multichannel and combines television, print, radio and digital. Online, chances are you've already come across some of Yahoo's ads. They're on a variety of popular websites and in many cases, they're very visible.
I ran into one on CBS Marketwatch and couldn't help notice: Yahoo is
promoting GMail/Google and Facebook in a large rich media expansion ad
We all know the scenario. You just typed an email. You may have been angry, absent-minded or in an altered state of consciousness for a brief moment (or hour).
The minute you hit 'Send', you realize that you made a huge mistake. Your email contained a horrible typo, said something you wouldn't tell your mother or was just plain unintelligible.