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Google drops Adsense referral scheme

Google has ditched its Adsense referral scheme outside the Americas and Japan in a move that has not gone down well with some of its publishing partners.

The programme, which rewards sites that introduce new users to Adsense, will be “retired” in the last week of January, according to a post on the service’s blog.

So what does this tell us...?

by Richard Maven 09 January 2008 13:57pm 3 comments

Google extends video ad network to UK

Google has extended its recently-launched video ad network to the UK in a further attempt to monetise content from YouTube.

The online ad giant says the service is now being offered to its Adsense partners in the UK, Ireland and Canada – enabling them to display ad-supported clips on their sites.

by Richard Maven 20 November 2007 07:53am 0 comments

Adsense coming to Facebook?

Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.

Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:

“How will those developers get paid for those services? We would like to have our ads in those applications.”

by Richard Maven 23 October 2007 13:23pm 0 comments

International sales boost Google results

Google’s share price moved closer to another milestone last night after it posted better than expected Q3 results.

The web ad giant increased its profits by 45% to $1.07bn and sales by 57% to $4.23bn, helped by its continuing search dominance and growth in international markets, including Britain.

by Richard Maven 19 October 2007 09:29am 1 comment

Google creates video ad network

Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.

The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.

by Richard Maven 09 October 2007 09:11am 0 comments

Jakob Nielsen and Google on collision course

Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.

The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.

by Chris Lake 20 August 2007 16:58pm 5 comments

Click fraud rates rise again - report

The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.

The index, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year.

by Graham Charlton 20 July 2007 15:34pm 1 comment

Google counts cost of spending spree

Google's Q2 earnings have disappointed investors, with lower than expected profits leading to a drop in the web giant's share price.

The company's revenue rose by 58% to $3.87bn (£1.88bn), but its profits increased by a more modest 28%, to $925m (£450m).

It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.

by Graham Charlton 20 July 2007 14:03pm 0 comments

Interview: OpenAds co-founder Scott Switzer

Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.

Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.

by Richard Maven 03 July 2007 11:32am 1 comment