How to rate your PPC agency
Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.
Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you don't have direct access to your campaigns…
The impact of display URLs on PPC campaign performance
It's something that's easily overlooked: the impact your display URL has on your PPC campaigns.
What display URLs produce the best results? Which can have a negative impact? Thanks to a small study that was recently conducted, we have some data to consider.
Advertising with Google AdWords is not protection money for organic SERPs
When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.
I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.
Google AdWords used to distribute malware
Given how lucrative online crime can be, it probably isn't surprising that internet scammers continue to develop clever new ways of finding new victims.
One of the latest: Google AdWords.
Scott Adams on confusopolies
Scott Adams is best known as the creator of the popular Dilbert comic strip. Dilbert, of course, has risen to popularity by poking fun at the typical white-collar office that so many of us have experienced first hand.
Google AdWords: When the going gets tough, do the rules get going?
Google seems to make it up as they go along, according to how its financial sheet looks at the time...
Back in October, Google announced that it was lifting restrictions on gambling, which opened the floodgate for the gambling companies that had since 2004 been left to look at alternatives to PPC to drive traffic to their sites.
However, as Google’s profits took a little slip, they lightened up.
Google provides a few answers about SearchWiki
Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.
Danny Sullivan at Search Engine Land has been talking to Google about SearchWiki, and has answers to a few questions...
Has YouTube discovered the solution to its monetization woes?
Google's challenges in monetizing the world's most popular online video service, YouTube, are well-known.
US retailers need to improve SEO - study
Many Fortune 500 companies, retailers included, have plenty of scope to improve their natural search ranking for main keywords.
While these firms are spending plenty on search ads for their targeted keywords, 72% of Fortune 500 firms were not even in the first five pages on organic search results for these terms, according to a US study (PDF) by Conductor and SkyFu.
The Web Week in Review
The news was dominated by the presidential election in the US this week, but the past five days also saw more volatility in the world's financial markets and more than enough news to go around in the technology industry.
