Posts tagged with 'Google Adwords'
Yahoo has signed a deal with US newspaper groups in which they will share online advertising, content and technology.
In return for Yahoo publishing local classified ads on its network of sites, the newspapers will supply local news content. This deal should boost Yahoo’s local reach while providing local papers with national exposure for their classifieds.
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by Graham Charlton
20 November 2006 14:53pm
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We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.
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by Chris Lake
16 November 2006 12:04pm
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The majority of search queries consist of more than word - over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.
Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.
If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.
Figuring this out can make a big difference to your return on investment from PPC campaigns...
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by Chris Lake
15 November 2006 18:19pm
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Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.
US online video ad spending will reach $410 million this year, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010.
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by Graham Charlton
06 November 2006 13:59pm
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Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.
Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.
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by Graham Charlton
03 November 2006 10:46am
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By Andrew Hood, Lynchpin Managing Director
The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.
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by Guest Author
25 October 2006 14:30pm
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Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.
Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.
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by Graham Charlton
19 October 2006 13:13pm
5 comments
Google’s advertising revenue is predicted to rise dramatically this year in the US, outstripping its nearest rival Yahoo by some distance. Google is expected to account for a quarter of US online ad revenue for the first time this year.
The search engine behemoth is projected to take home $4 billion of the expected $16 billion US online advertising market, according to predictions from eMarketer, an online marketing research company.
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by Graham Charlton
18 October 2006 10:36am
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A summary of the major stories doing the rounds throughout the blogosphere today...
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by Richard Maven
17 October 2006 18:03pm
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Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...
I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?
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by Gareth Knight
17 October 2006 12:58pm
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