Posts tagged with 'Google Adwords'
Many Fortune 500 companies, retailers included, have plenty of scope to improve their natural search ranking for main keywords.
While these firms are spending plenty on search ads for their targeted keywords, 72% of Fortune 500 firms were not even in the first five pages on organic search results for these terms, according to a US study (PDF) by Conductor and SkyFu.
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by Graham Charlton
12 November 2008 08:45am
2 comments
The news was dominated by the presidential election in the US this week, but the past five days also saw more volatility in the world's financial markets and more than enough news to go around in the technology industry.
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by Drama 2.0
07 November 2008 08:45am
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Last week I received an email from Google that was sent to AdSense publishers.
It addressed concerns they may have about the economic situation.
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by Patrick Oak
03 November 2008 09:15am
1 comment
From news that Yahoo and Google might call off their planned search advertising partnership to photos discovered on Facebook revealing Bono's rendezvous with a couple of teenage girls in St. Tropez, there was a bit of drama this week that kept the news interesting.
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by Drama 2.0
31 October 2008 09:15am
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Google is set to reintroduce gambling ads to Adwords, something that will quickly generate many millions in additional revenue for the search giant.
Licensed gaming operators will from tomorrow be able to buy paid search ads. Google previously allowed free games to be promoted via Adwords, but a blanket ban (of sorts, as we shall discover) came into effect in summer 2007.
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by Chris Lake
16 October 2008 11:21am
11 comments
MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.
The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?
As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).
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by Chris Lake
13 October 2008 16:25pm
1 comment
Google and Yahoo have announced that their planned search advertising deal has been put on hold while the US Department of Justice (DoJ) completes its investigation of the deal.
Previously, despite indications that the DoJ might be preparing to file an antitrust lawsuit against Google to block the deal, Google's CEO Eric Schmidt insisted that his company planned to move ahead with the arrangement come hell or high water.
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by Drama 2.0
07 October 2008 08:45am
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Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.
This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.
It is, however, the lack of unity that has been one of the main features of many of the strategies.
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by Peter Young
29 September 2008 09:00am
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British firms will spend a quarter more on search advertising this year than last, a new report released by E-consultancy predicts.
The online marketing maestros have published their Search Engine Marketing Buyer's Guide, which forecasts search marketing spending will increase by 24% this year.
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by Kevin Gibbons
15 September 2008 12:06pm
3 comments
Yesterday I noted that Google has stepped on a few toes while walking down Madison Avenue.
Google's threat to ad agencies, in particular, has been discussed frequently and while the company claims that it has no intention to disintermediate agencies, its actions have won it more enemies and frenemies on Madison Avenue than friends.
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by Drama 2.0
09 September 2008 08:45am
2 comments
