How to rock your Google Analytics: five tricks to help you out
There is no doubt that running a site is tough, we need to work harder and smarter than our competition to keep ahead in the game.
Analytics gives us all the data we need to make our websites even better but it needs to be set up right first; here are some tips and tricks to help you on your way.
Tracking the customer journey with marketing attribution: new report
The customer journey isn't linear. It involves multiple sessions across diverse media and influenced by multiple marketing channels. Understanding how well they work means understanding how they work together. Econsultancy's new study highlights the promise and challenge of marketing attribution - the practice and technology that help marketers understand how their media truly performs.
Our latest report, Marketing Attribution: Valuing the Customer Journey, was conducted in association with Google Analytics, and it outlines the value in looking beyond channel specific measurement.
Google now encrypts UK search referral data
Google's SSL encryption of search data has now moved onto UK and other international sites, meaning valuable referral data will now be unavailable to website owners.
Dan Barker spotted this today, and has already seen a big rise in the amount of (not provided) search data on a clients' site.
As a site which attracts US and UK traffic, we've seen this affect US visits, with up to 33% of referral data encrypted on certain posts.
I've been seeing how this has impacted our UK traffic...
Top five KPIs for SEO campaigns
Throughout an SEO project there are many different ways to measure performance, but which is the most important?
Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?
This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons.
After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website.
Web analytics in 2012: the experts' view
We've already asked industry experts about what 2012 holds for search and e-commerce, now it's the turn of web analytics.
2011 was a busy year for Google Analytics updates, as well as the EU Privacy law, and our experts identify the issues to look out for in the next 12 months...
10 great Google Analytics walkthroughs
Over the past 12 months, our guest bloggers have written some excellent step by step guides to help marketers make the most of Google Analytics.
Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic, and viewing regional search traffic.
How to steal some 'not provided' data back from Google
Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.
This post explains a useful Google Analytics hack to regain some of the insight we used to have, and improve life for you in light of the '(not provided)' issue.
Is Google Analytics Premium for you?
After several years of vendor consolidation the
web analytics market has a new enterprise-level vendor. Following a summer of
innovation and product announcements, Google finally launched Google Analytics Premium in September.
Premium aims to address the needs of large corporations that cannot rely on the free standard version Google Analytics (GA, with all inclusive package, a powerful analytics tool, migration and implementation consultancy, training, account management and 24/7 support.
However, switching web analytics tools is rarely an easy decision or a straight forward process.
If you are thinking of upgrading from GA or a switching from another analytics vendor, here are the pros and cons...
Tracking social media activity on and off your website
Social media plays a big part in the online world now. But how much?
This post is going to cover a number of methods for tracking social media activity using Google Analytics. Tracking social interaction in and out of your website and seeing how social media users behave on your site is going to give you some of the best insights you could hope for.
The impact of Google moving to HTTPS for logged in users? Not a lot...
As you may have heard, Google is no longer passing on the keyword information for logged in users of google.com.
This change has not been well received, particularly in the SEO industry. It will mean website owners have less information about where some of their organic search traffic comes from.
But is this general air of doom and gloom warranted? How much data will actually be lost? We've been trying to estimate the impact of this change...
