Top five KPIs for SEO campaigns
Throughout an SEO project there are many different ways to measure performance, but which is the most important?
Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?
This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons.
After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website.
Web analytics in 2012: the experts' view
We've already asked industry experts about what 2012 holds for search and e-commerce, now it's the turn of web analytics.
2011 was a busy year for Google Analytics updates, as well as the EU Privacy law, and our experts identify the issues to look out for in the next 12 months...
10 great Google Analytics walkthroughs
Over the past 12 months, our guest bloggers have written some excellent step by step guides to help marketers make the most of Google Analytics.
Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic, and viewing regional search traffic.
How to steal some 'not provided' data back from Google
Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.
This post explains a useful Google Analytics hack to regain some of the insight we used to have, and improve life for you in light of the '(not provided)' issue.
Is Google Analytics Premium for you?
After several years of vendor consolidation the
web analytics market has a new enterprise-level vendor. Following a summer of
innovation and product announcements, Google finally launched Google Analytics Premium in September.
Premium aims to address the needs of large corporations that cannot rely on the free standard version Google Analytics (GA, with all inclusive package, a powerful analytics tool, migration and implementation consultancy, training, account management and 24/7 support.
However, switching web analytics tools is rarely an easy decision or a straight forward process.
If you are thinking of upgrading from GA or a switching from another analytics vendor, here are the pros and cons...
Tracking social media activity on and off your website
Social media plays a big part in the online world now. But how much?
This post is going to cover a number of methods for tracking social media activity using Google Analytics. Tracking social interaction in and out of your website and seeing how social media users behave on your site is going to give you some of the best insights you could hope for.
The impact of Google moving to HTTPS for logged in users? Not a lot...
As you may have heard, Google is no longer passing on the keyword information for logged in users of google.com.
This change has not been well received, particularly in the SEO industry. It will mean website owners have less information about where some of their organic search traffic comes from.
But is this general air of doom and gloom warranted? How much data will actually be lost? We've been trying to estimate the impact of this change...
Google Analytics goes real-time
For most publishers and businesses operating online, analytics has become an indispensible tool for understanding the audiences that keep the bills paid.
But in some instances, analytics is limited in that it generally provides a better view of the audience as it existed in the past (yesterday, a week ago, a month ago, etc.). For Google Analytics users, however, that is changing.
Google Analytics Premium: the lowdown
Google still has its free analytics product, but now it has announced a paid-for version of Google Analytics, called Premium, which will be a $150,000 per year product.
In one brief announcement today from Google a very bold approach is being embarked upon. That is, going from a single free-to-all product, to one that is now split into two offerings: Google Analytics Standard (free) or Premium ($150,000 per year).
That's a big change for Google Analytics, so what's the difference?
How to track phone call leads in Google Analytics
Following on from my post about how to track on page website leads in Google Analytics, this post is here to show you how to tie in any leads via the phone with the callers' activity on your website.
With many businesses that do not have an online shop, the phone is often the biggest source of business but also one of the hardest to track.
Imagine seeing which users called you and finding out which keywords and traffic sources they used to get to your site.
By the end of this post you will know how to get this invaluable data too.
