Google Analytics | Internet Marketing Blog

What is a data scientist and do you need one?

Although it's fast becoming a hot position, ask different people what a "data scientist" is and you'll get different responses. Invariably, you'll hear buzzwords like Big Data, Hadoop and Cassandra, as well as technical terms like predictive modeling and regression analysis.

If you're not familiar with these, the role may be something of a mystery, but it is an important and lucrative one at many tech companies.

by Patricio Robles 05 December 2012 15:04pm 0 comments

When Google analytics doesn’t tell you the whole picture (and what you can do)

We’ve been investigating how and when the free version of Google Analytics uses data sampling to give you information on what’s happening on your website, and what that means for your data.

My colleague Adam put together his thoughts on the matter and I wanted to share these with you here.

by Ben Gott 21 November 2012 09:20am 9 comments

Google brings Mobile App Analytics into open beta

Analytics can play a crucial role in creating compelling user experiences and it's no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.

Thanks to the rise of the smartphone, 'creating compelling user experiences' for many companies increasingly involves building native mobile apps. And that means collecting mobile analytics data.

by Patricio Robles 30 October 2012 16:35pm 3 comments

80% of online retailers are using Google Analytics incorrectly

While Google Analytics is the most widely used analytics tools for e-commerce sites, a new survey suggests that the vast majority are failing to make the most of it.

The stats, from a DBD Media survey of 50 e-commerce sites, find that 73% of businesses are inflating traffic in their reports, while 67% haven't integrated social media tracking.

Here are some stats from the survey, while the findings from our Online Measurement and Strategy report shed some light on the barriers to effective use of Google Analytics...

by Graham Charlton 19 October 2012 09:56am 10 comments

Web analytics: stuck in a world of reporting

Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing.

However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes.

by Ian McCaig 15 October 2012 10:01am 6 comments

Eight great free SEO and Google Analytics tools

All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.

At BrightonSEO several of the speakers revealed some of the free tools they have found most valuable, as well as some custom reports created for Google Analytics.

This list is compilation of tools suggested by Auto Trader head of search and online partnerships Berian Reed; Forward3D head of SEO Danielle Fudge; and Koozai digital marketing executive Anna Lewis.

You can find more useful GA dashboards and report relating for social media and email marketing on Lewis's blog...

by David Moth 18 September 2012 11:50am 24 comments

Does investment in paid search brand campaigns deliver incremental revenue?

For this month’s post I thought I’d share a practical example of how you can use testing to validate the impact of your paid search campaigns.

This is aimed at client-side digital marketing teams and agency staff who are learning the paid search ropes and might not fully understand the interaction between SEO and PPC.

The example I’m using is a test plan that seeks to answer the question “Does investment in brand keywords cannibalise or deliver incremental sales?”

This is based on the most common form of paid search, Google Adwords.

by James Gurd 17 September 2012 10:17am 23 comments

Making sense of the performance chart in Google Analytics

Since releasing version five of Google Analytics it’s fair to say there have been a few bugs which have needed ironing out.

Much of this has now happened but it seems to me that one has gone unnoticed, that of the performance chart feature.

by Hugh Gage 17 July 2012 10:21am 2 comments

A quarter of Google Analytics users considering Premium version

A quarter of Google Analytics users surveyed by Econsultancy are considering the Premium version, while one in 20 GA users have already upgraded, according to research published this week.

These figures are from the fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin.

Here are a few highlights from the study, but there are plenty of other insights in the full report....

by Graham Charlton 06 July 2012 10:34am 8 comments

Q&A: QuBit's Graham Cooke on conversion rates and Google Analytics

Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.

While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.

QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.

Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.

by David Moth 28 May 2012 12:40pm 0 comments