Posts tagged with 'Google Hangouts'

Six brands that have been busy experimenting with Google Hangouts

We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand.

In recent weeks we’ve hosted several Hangouts as part of our preparations for Integrated Marketing Week which has helped us to identify and iron out a few bugs with the system.

Our head of social Matt Owen has become something of an expert on Hangouts as a result and yesterday blogged his tips for hosting a successful event.

Currently I feel that Hangouts are one of the few reasons for bothering with G+ as user interaction with brand updates is generally extremely low.

And on the same theme, here are six examples of other brands that have been experimenting with Google Hangouts...

Microsoft launches a new social network, but why?

When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.

Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.

Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.