Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include Google shopping, reserve-and-collect, mobile budgets in APAC, relationship marketing, Facebook Exchange and ecommerce in China.
For more digital marketing statistics, check out our vast Internet Statistics Compendium.
The cost per click (CPC) of Google’s Product Listing Ads (PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model.
Though PLAs are still cheaper than standard text paid search ads, it shows that Google has successfully managed to cause a massive increase in CPCs by changing how the ad formats work.
In fact, PLA CPCs have increased by 34% since January alone and costs are likely to continue rising despite a slight drop off in July, which is likely as a result of seasonality.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include email marketing ROI, Twitter hashtags, user experience testing, global adspend, The Rolling Stones and Google Shopping.
For more digital marketing stats, check out our Internet Statistics Compendium.
We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping.
Retailers now have to pay for Product Listing Ads (PLAs) to appear in Google’s Shopping section (they appear either on the right hand side of the page, or just below the ads, above the natural results).
As before, these ads are linked to the retailer’s product feed on its website.
Once again we round up six of the best infographics we've seen this week.
The topics include facts about Twitter's mobile users, mobile advertising in 2013, Google Shopping's paid service and social media in the fashion industry.
On 13 February Google Shopping will transition from a free to a paid for service that is only available to Product Listing Ad customers.
The service moved to a commercial model in the US in October, causing some annoyance among merchants who had been enjoying the free extra traffic that Google Shopping brings.
But new research from Marin Software suggests that advertisers who have launched PLA campaigns in the US have achieved a great deal of success.
More than 100,000 retailers had inventory in Google Shopping by the end of September 2012 and reaped the rewards during the holiday season.
Many of the millions of consumers shopping this holiday season will turn to the world's most popular search engine, Google, in search of the perfect gift at the perfect price.
But Microsoft has a message for those consumers: be careful, you might get Scroogled.
When you search for products in Google there are several ways that retailers can choose to target you.
Aside from the paid search ads at the top of the page, there are also Google Shopping results which are determined by the relevance of the products stored in the Merchant Centre.
A high optimisation effort is necessary to successfully work with Google Shopping, so up until this week Google had compensated retailers by offering this service for free.
But as of this week Google Shopping results in the US will only come from merchants who are Product Listing Ads (PLA) customers. The same model will be rolled out in Europe early next year.
to the latest Online
Consumer Report, organic
search engine results are responsible for 18% of the traffic to online
retailers, with Google accounting for 80% of these searches.
If you are an
e-commerce merchant it is crucial you learn how to work with Google and comply
with their rules and regulations.