Posts tagged with 'Google'
Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m).
Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.
WordTracker has launched a UK version of its keyword search tool, allowing marketers access to UK-specific research in order to adjust their keywords to the market.
Wordtracker's UK specific keyword search has been incorporated into the company's subscription service, which is priced at between £4.20 for a day's access to £140 for a year, and is used by many search marketing professionals.
Vodafone is to partner with Google to provide a version of Google Maps for users of its mobile phones.
Vodafone said it will, in conjunction with Google Maps, provide easy-to-use maps and local listings, as well as local search and navigation capabilities.
Some early thoughts from me on our deal with iCrossing.
MySpace is experimenting with a content-filtering system in a bid to prevent the site's members from uploading videos containing copyrighted material.
News Corp's popular social network will use technology from Audible Magic, which examines the audio tracks of video clips to create a unique signature.
Yahoo! has extended its mobile display advertising system to 18 countries outside the US, as well as announcing a number of deals with advertisers to target mobile web users.
The company said brands including Hilton's Embassy Suites, Intel, Nissan, Pepsi and Singapore Airlines had committed to buying ads on its mobile internet service.
Spending by North American advertisers on search rose 62% to $9.4bn last year, according to new figures from the
Search Engine Marketing Professional Organisation (SEMPO)
The group estimates that SEM spending – including paid placement, paid inclusion, SEO and the purchase of technology platforms - will double by 2011, at an aggregate spending total of $18.6bn.
Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'.
This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.
So has Google 'done evil' this time?
Google has announced that its free, web-based email service Googlemail will now be universally available, rather than invitation only, as it has been since 2004.
From today, any UK will be able to sign up for an account. Google is also launching a new, downloadable version of Googlemail for use with mobiles.
Yahoo late last night flipped the switch on a new search marketing system it hopes will help it close the gap on sector leader Google.
Codenamed "Panama", the new model gives sponsored ads higher billing based on keyword matches to page content. In the old approach, ads were ordered only by which marketers bid most.
A new user interface and dashboard was already being tested by customers before Yahoo! yesterday launched what senior engineer Awa Awadallah called the "quality-ordering marketplace".