Google | Internet Marketing Blog

Microsoft tests Google Analytics rival

Microsoft is due to release web metrics software that is expected to become a challenger to Google Analytics.

The company last night confirmed it was running a closed 'alpha' test phase for a "very limited' number of our existing customers".

by Robert Andrews 10 January 2007 13:25pm 1 comment

Google embeds ads in videos

Google has begun placing advertisements inside clips on its Google Video upload site.

The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.

by Robert Andrews 08 January 2007 11:20am 0 comments

MIVA drops Yahoo! for Google

Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.

Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.

by Graham Charlton 05 January 2007 13:38pm 0 comments

An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

by Richard Maven 02 January 2007 11:02am 0 comments

Google claims click fraud rate is lower than 2%

Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.

Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.

by Graham Charlton 13 December 2006 12:34pm 0 comments

Google in duplicate content shocker

It seems that, when they came to designing an IE7 promo page, Google couldn't be bothered to start from scratch, and produced a page that looks remarkably similar to Yahoo's.

Both Yahoo and Google have produced personalized versions of the new Internet Explorer 7 browser – Matthew Ingram has the screenshots.

by Graham Charlton 12 December 2006 13:46pm 0 comments

Retailer threatens blogger after Google issue

Dean Hunt at Deano’s World blog has received a hilarious / threatening letter from a bemused retailer who doesn’t remotely understand how Google works.

by Chris Lake 11 December 2006 14:50pm 1 comment

Google launches new phone sales strategy?

Surely Google, the denizen of word of mouth marketing and customer-centricity, hasn’t turned to cold calling to help it recruit clients?

Search Engine Roundtable has linked to a Webmaster World post that claims the web giant's Chicago office has been using automated calls to sell ads.

by Richard Maven 11 December 2006 10:38am 0 comments

Google begins radio ad trials

Google has continued its push into traditional media with a beta launch of its radio advertising system in the US.

The search giant said it had begun testing the Audio Ads service with 20 AdWords customers and over 700 radio stations, having reworked the technology of dMarc Broadcasting, the radio advertising company it bought almost a year ago.

by Richard Maven 08 December 2006 10:07am 0 comments

BSkyB cuts a deal with Google

BSkyB has announced that it will work with Google in a deal which will help it develop its broadband products and services.

Initially, Google will provide a version of Google Mail using the @sky.com domain name, as well as a video-sharing service which will use Google’s video content tools.

by Graham Charlton 06 December 2006 17:39pm 0 comments