Posts tagged with 'Google'
Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions.
In January Google reported Q4 revenues of $14.4bn, a 36% year-on-year increase, which gives an idea of just how valuable search is for brands.
Therefore I thought it would be useful to round up six examples of brands that have achieved success with effective search campaigns.
Furthermore, to give an insight into the state of search marketing in the UK, we are currently running our 2013 UK Search Engine Marketing Benchmark Survey, sponsored by NetBooster.
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by David Moth
05 March 2013 09:54am
1 comment
Sergey Brin recently ignited conversation about Google’s Glass by claiming that using a mobile phone was ‘emasculating’.
He might be right, but do wearable computers really offer us a better option, or is Glass likely to be filed under ‘Massive Fail’ in the near future?
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by Matt Owen
01 March 2013 11:36am
16 comments
Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts.
While conducting a research project for an insurance sector client, Bunnyfoot discovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.
Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts, believing them instead to be the most authoritative links.
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by Graham Charlton
28 February 2013 11:19am
6 comments
It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument.
At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the technology is changing the way brands communicate with their customers.
Kicking off with a stat attack, Cobley pointed out that smartphone penetration is now at 62% in the UK and is predicted to reach 75% by the end of the year.
He also predicted that mobile search queries would exceed the number from desktop by the end of the year.
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by David Moth
13 February 2013 13:34pm
0 comments
The arrival of Google Product Listing Ads (PLA) in the UK is a mixed blessing for the advertising world.
While retailers will no longer benefit from the free traffic they were receiving from Google product search, it gives advertisers more granular control over product listings, bids and traffic, allowing them to work out what’s going where and when, and distribute budget as necessary.
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by Jonathan Beeston
13 February 2013 10:48am
1 comment
Mobile devices achieve higher click-through rates than desktops when it comes to UK paid search ads, according to a report from Marin Software.
The data looks at how different devices performed during 2012, with smartphones achieving the highest CTR at 5.87%, compared to 3.93% on tablet and 2.29% on desktop.
And though the same is true of the Eurozone, the difference is less pronounced – smartphones achieved a CTR of 4.78%, compared to 4.48% on tablet and 3.1% on desktop.
The findings come from Marin's new report that looks at how smartphones and tablets are changing paid search.
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by David Moth
12 February 2013 11:20am
5 comments
This tool could help identify new opportunities for your business and show the senior execs in your business how consumers in your market are typically interacting between the online and the offline world when making a decision on which product to buy and where to buy it from.
The data behind the research is compiled by TNS, the IAB and Google (in case you are questioned on the credibility of this data).
The consumer barometer tool is split into four key areas each of which could go some way to help guide you answer some burning business questions regarding the multichannel shopping habits of your customers and strong the ROPO effect is in your market.
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by Ian Gregory
08 February 2013 11:17am
3 comments
It's not surprising that Google+ adoption has increased over the past year as Google has integrated the social platform with all its services and YouTube is on the rise as more brands are offering video as part of their content and marketing strategies. But what are the big brands doing?
This morning BrightEdge released their latest Social Share report focusing on social media adoption trends of the top 100 global brands. This quarter, they are focusing on Google with the latest on Google+ and YouTube.
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by Heather Taylor
07 February 2013 15:32pm
3 comments
When Yahoo recruited Marissa Mayer from Google to replace interim CEO Ross Levinsohn, some suggested that Mayer's departure from Google was an indication that she had reached her limit for advancement at the search giant, and that her role at Google was actually not as important as it might have seemed.
Whether the rumors about Mayer's status at Google were accurate or not, one thing was certain: Yahoo was placing a huge bet on the 30-something executive, one that might have been the last such bet it could make.
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by Patricio Robles
07 February 2013 14:20pm
1 comment
Yesterday evening Google published a blog post that unveiled Enhanced Campaigns - one of the biggest changes to AdWords in years.
It means that advertisers will be able to target people based on the time of day, their location and the device they are using.
The idea is to simplify AdWords by allowing users to manage their campaigns in one place, but it also means that advertisers no longer have the ability to run mobile-only campaigns.
To find out more about the new Enhanced Campaigns, I asked several search experts for their views...
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by David Moth
07 February 2013 13:42pm
2 comments
