Posts tagged with 'group commerce'

Publishers, group commerce and private sales: a match made in heaven?

Yesterday, Sugar Inc., an online publisher focused on women's media, purchased FreshGuide, a group buying startup similar in nature to Groupon.

According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company: "We believe the winning business model for next generation media companies must include diverse revenue streams...we believe that FreshGuide will provide local advertisers the ability to advertise to Sugar's large audience in a high-quality and cost-effective manner."