Posts tagged with 'Hachette Filipacchi'

Magazines may be flailing, but the brands will play on

Magazines may not be able to sell subscriptions in this terrible economic climate, but that doesn't mean that their brands and expertise should go to waste. Publishers are hoping to get a little pocket change as well as brand extension out of the iPhone's lucrative app store. Last week, People.com launched an iPhone app for $1.99 and other publishers are announcing plans to follow suit shortly.

Hachette Filipacchi, which owns titles Elle and Car and Driver, plans to launch iPhone shopping and auto apps later this year. Meredith Corp., which owns Better Homes and Gardens and Family Circle, plans to launch mobile apps in areas related to their titles this year as well. And Conde Nast, which has already entered the space with apps from Epicurious and Style.com, plans to start charging for new and premium content.