Posts tagged with 'Higgins'

Q&A: Claire Higgins on how social has become part of Virgin Atlantic's DNA

Claire Higgins is Head of Marketing at vtravelled.com, Virgin Atlantic's social travel website. Last year, we interviewed her for our Impact of Digital Beyond Sales and Marketing report, produced in partnership with Blue Latitude.

Here, she goes into more detail about Virgin Atlantic's strategies for social media, and digital more broadly, in 2011. 

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by Linus Gregoriadis 05 January 2011 10:30am 2 comments