Posts tagged with 'hispanics'
The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.
With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.
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by Lorena Leonard
29 March 2012 17:16pm
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