Why online retailers need product videos
There are already plenty of strong arguments for the use of video on e-commerce sites, but here are some more from one retailer who has been using 360 product images and videos.
Gerrard Dennis of The Simply Group, which operates seven online stores, has been looking into the effectiveness of images and video on his websites, and has some interesting insight into how video and product photography has improved his sites' conversion rates...
Ten great e-commerce product pages
To coincide with the release of our Product Pages Best Practice Guide, I've been looking around for examples of excellent pages from e-commerce sites.
Not every page in this list is perfect, but they all contain great examples of features that have been used to showcase and sell products, such as great use of video and imagery, presentation of product features, and user reviews.
12 kickass SEO infographics
At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information, far better than standard data charting, and are often extremely creative in their representations.
15 more awesome social media infographics
About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel.
I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
Five ways for online fashion sites to display products
Online fashion is growing fast, but as Leon Bailey-Green pointed out in our recent interview, just 6% of the UK fashion retail market is selling online.
This means there is still huge potential for getting people to shop for fashion online. One way to do this is to attempt to recreate the in-store experience as closely as possible, and to help shoppers get a feel for clothes without being able to see them close up and try them on.
Here are a few ideas from online fashion sites that are doing this well, though the advice applies equally to other sectors...
10 free SEO tools you should bookmark
Whether you're new to SEO or an experienced consultant we all prefer automated tools, free when possible, which make our life just a bit easier at times and allow us to spend more time on the creative elements of the SEO work. By successfully using these tools and others, you'll be able to concentrate on what you do best.
Below are some of my favorite tools which I normally recommend on my blog to support your SEO work:
5 SEO techniques for website images
One of the most overlooked aspects of SEO is images. Most websites have
lots of images but few actually apply SEO
techniques to them.
Not implementing SEO techniques with your images could mean that you're missing out on valuable traffic from Google Image Search, which is one of Google's most popular properties. Here are 5 SEO tips that can help you capitalize on all of the searches that are being done for images.
